Korean Air, which will start daily flights between Seoul and Nairobi just this month displayed a promotional banner on its website as shown below:

This highlight caused widespread outrage on sites such as Facebook and Twitter where Kenyans on Twitter (widely referred to as #KOT ) started a trending topic titled ‘Primitive Energy’.
As #PrimitiveEnergy metamorphosed into more comical displays as well as even more outrageous tweets, Korean Air came out apologetic on Twitter saying:

For more insight into the cacophony of tweets, just checkout the trending topic on Twitter: #Primitive Energy

They even came up with a branded energy drink! Here...