Gospel rapper Juliani's Mtaa Tour is an initiative in which he performs in different neighbourhoods and rewards his biggest fans. He will personally deliver album to fans who ordered his Pulpit Kwa Street online. One of the fans will also be picked to win a VIP slot during the concert.

Juliani is taking a different approach in the field of distribution and adding value to his listeners. Besides performing and rewarding fans, he is encouraging them to stand up and represent their streets by becoming ambassadors of change, be it positive growth, in championing for clean politics, or the environment.