"I had a 3-year deal with Cannibal that involved audio and visual production, promotions and marketing, management and concert bookings, and re-branding. I spent colossal amounts to dress him and record his music and videos," he recalls. Chacha claims that he bankrolled two of Cannibal's videos - Cannibal and I Wish - to the tune of Sh. 450,000.
"This catapulted him to the national podium, pitting him against the big names in the industry. It also earned him a spot in the nominations list for the Channel O Awards," says Chacha. That was when things changed for Chacha as Cannibal stopped answering his calls.
"The next thing I heard was that he had signed another deal with a Nairobi stable," Chacha recalls. He says he could not take legal action because Cannibal was still struggling. "I didn't want to make life difficult for him," he says.