According to the Kenya Advertising Research Foundation's latest survey, 55% of the top 20 radio stations are vernacular. Kenyans enjoy this stuff. Here they are by name:
Egesa FM and
That's 11 out of the top 20. Kenyans are tribal by nature. There is nothing that gets a Kenyan's emotional juices flowing than hearing or seeing something from their cultural home. It's powerful. The tribal radio stations have harnessed these strong feelings in the most positive way possible. They are evidence that positive tribalism exists, and can be harnessed for the greater good.
Just look at how excited Luos get when Ramogi nite(hosted by Ramogi FM) finally comes around. Or how excited my fellow Luhyas get when it's Mulembe nite. Tribalism is here to stay. Kenyans should embrace positive tribalism, and the dominance of vernacular radio stations is undeniable evidence towards this point.
Here's Concrete Evidence That Kenyans Need To Embrace Tribalism NowTuesday, 19 June 2012 10:06 , Written by Mr. Majani (Web Developer)
You won't believe this.