“Xtatic is without doubt one of the most promising, talented and exciting contemporary hip-hop artists to emerge from the continent in recent years,” says Jandre Louw, Founder and CEO of ROCKSTAR4000 Music Entertainment. “We are truly ecstatic to work with her and thrilled to be part of the Sony Music team to take her and her music to fans across the world.”
Xtatic, who's single teaser 'the Prep track' has been hugely popular on social media circles through YouTube, says she received the call from Rockstar 4000 on her birthday and at first thought it was just a prank. The artiste believed that a few years back she hadn't pieced together her content, flow and delivery but it is this very same combination that landed her the deal.
Tanzania's Rose Muhando had early this year also been signed onto the Rockstar 4000 and Sony Music Entertainment label. Seeking local artistes land such lucrative management and distribution deals is not only a sign of faith by the international music community but part of Sony Music's commitment to music development.
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Arista Records, Battery Records, Beach Street Records, BNA Records, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Flicker Records, J Records, Jive Records, LaFace Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International, Verity Gospel Music Group, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.