Well, they are just four that you need to know but you would do well to learn them by heart. These are the secrets that most of Kenya's established artists have used to scale to the heights they have gotten to and acquire the wealth that they have stacked sky high.
And just what are these 4 secrets? Well, uncle Chim Tuna is here to share them with you. and just what are the 4 secrets ye ask? Well they are:
Seek endorsement deals
If your image is clean enough to be associated with a product, have your people actively seek an endorsement deal.
But this one is the trickiest because you must have a squeaky clean image. Unblemished in any manner otherwise you may aswell forget it: Kenyans are uber conservative!
The two who best exemplify this are Daddy Owen (Airtel) and Jua Cali (Orange).
These are a bit of a 50-50 thing given that in the past it has been reported that some artists claim shows abroad but it later emerges that they are merely doing birthday party gigs. Yet if done right, the pay-day is huge!
They two who exemplify this are Jaguar and Nameless.
Become an ambassador
If you brand yourself successfully, you should be able to pursue this avenue as your image and story sell themselves to potential "investors'.
Juliani and Ringtone did this ever so well with Juliani managing to do it so sublimely.
License your works
This one i believe should be the easiest to do. If you can get the music aspect of your career right, you should be able to have your works sell themselves to clients and partners seeking popular tracks.
The two who did this well were Camp Mulla with the instrumentals of "Party Don' Stop" and Ida Onyango who sold her works to movie producers and licensers.
get these 4 ingredients down to a science and i guarantee that you will soon be laughing all the way to the bank. But when you get there, don't forget your good old uncle Chim Tuna!