The deal covers a multi-album recording deal with Sony Music, as well as a recording management deal with Rockstar 4000. In case you're wondering, the last time these two companies collaborated their efforts was the Airtel One 8 project which produced a sterling single, Hands Across the World with an array of international artistes.
At the press conference in the Tanzanian capital, Dar es Salaam, Sony Music Entertainment Africa Managing Director Sean Watson said, 'We are so excited about the wealth of talent we keep discovering in Africa each day.'
He went on to say that Sony Music has set it sights on becoming the primary partner of the best Africa has to offer and believes that with their assistance, these musicians can achieve Pan-African and global success.
Rose Muhando's first album shattered regional records, selling over 5 million copies. She currently has her second album out, Jipange Sawa Sawa which is already well over the 1 million mark in album sales.