The video for the upbeat single premiered on Spanking New on MTV Base (DSTV Channel 322) on the same day, Friday 16 March 2012 on MTV Base (DStv Channel 322) and was simultaneously unveiled at a VIP screening of Shuga: Love, Sex, Money in Lagos' Silverbird Galleria on Friday evening.
The music video was directed by Clarence Peters and shot on location in Kenya, featuring footage from the 6-part sex- and-relationships TV series, that has been captivating audiences on MTV Base and other broadcasters across the continent since it premiered on 14 February this year.
The four artists came together after MTV Base and the MTV Staying Alive Foundation commissioned them to create the track to promote the TV series. The audio track of Shuga was released in February 2012.
Shuga’s compelling storylines are being broadcast on TV and radio stations around the world, revealing the tangled love lives of characters such as Baby, Leo, Dala, Ayira, Femi, Violet and Miss B'Have.
Commented Georgia Arnold, Executive Director, MTV Staying Alive Foundation, “The track of Shuga and the involvement of artists like Banky W, WizKid, Bon'eye and L Tido has already attracted many new viewers to the Shuga TV franchise. We are certain that this brilliant music video will continue to extend the appeal of Shuga, and enable us to disseminate Shuga's message of safe sex practice and responsible behaviour even further.”
For more information on Shuga: Love, Sex, Money log onto www.shuga.tv.
All thanks to MTV, Ghafla can EXCLUSIVELY give you first dibs of the music video to 'Shuga' and we definitely agree it's a winner. Check it out for yourself right here, below and tell us what you think...