“In the circumstances foregoing, I hereby issue interim injunctions restraining the first and second defendants by themselves, their servants, agents, employees or advertising agents from running, flighting or airing the Ariel One Wash campaign advertisements in their current form at all media houses and all forms of print or electronic media,” she said.
In her ruling on an application by Unilever Ltd’s counsel, Kamau Karuri, the judge said she had considered the company would suffer prejudice during the period she had allowed the lawyers of Procter & Gamble International Operations SA, Procter & Gamble Services Ltd and Scan Group Ltd to file their affidavits.
The Scan Group lawyer Donald Kipkorir told the court his client was not the advertising agency for the Ariel product. This was faulted by Karuri.
Unilever had applied that “the adverts falsely and by implication depict their product Omo as being grossly incapable of removing stains in one wash,” and thus sought to stop the adverts until the court determined the same.
For those of you in the dark, Unilever had sued Procter and Gamble and attached scan group to the suit as the advertiser for the former claiming thatv they were running a false ad campaign.
Source: Standard Digital