Press release_Nivea launches new in-shower body moisturiser that eliminates need for lotion
Nairobi, 3rd October 2014… Beiersdorf East Africa has today expanded its product portfolio in the Kenya market by launching the NIVEA in-Shower Body Moisturiser, the first of its kind locally. The In-Shower Body Moisturiser works like a lotion designed for the shower, taking away the hassle of moisturising after a shower and cutting the time taken between drying off, applying lotion and dressing.
In four easy steps you can now shower and moisturise, making the In-Shower Body Moisturiser the perfect companion for those with little time to get ready, or those who want to enjoy the luxury of intense moisturisation in the shower.
Four easy steps to moisturisation: How it works
1. 1. Wash and rinse off as usual
2. 2. While still in the shower but away from the shower stream apply a generous amount of NIVEA In-Shower Body Moisturiser and rub in
3. 3. Rinse
4. 4. Ready to go!
The moisturiser provides a new and easy way to nourish skin, blending sea minerals that hydrate the skin with almond oil to leave skin soft and smooth. The caring oils and other ingredients are activated by water and absorbed immediately, leaving a nourishing and caring film on the skin’s surface to give your skin the moisture it needs without any of the grease or stickiness, so you can slip on your clothes and begin your day.
“With many of us living in a fast-paced world, getting ready, especially in the morning, is an activity that is more often than not done in a hurry, making our In-Shower Body Moisturiser ideal for those who do not have the leisure of taking their time to shower and dress,” says Fredrick Maina, Marketing Manager, Beiersdorf East Africa. “What we’re providing with this product is basically a solution to achieving nourishing moisture on the go, and we believe everybody can use this product without compromising on time, smooth skin or having to contend with greasy skin.”
‘What we found when carrying out the research that led to the development of this product was that many people were looking for something they could use especially to relieve dry skin, but without spending all the time it usually takes to intensely moisturise skin after a shower or putting up with greasy skin all day,” adds Maina. “So we came up with a product that can perform the dual tasks of moisturising and absorbing into clean skin fast.”
The launch of NIVEA In-Shower Body Moisturiser in Kenya adds to Beiersdorf East Africa’s range of moisturising products in the market – such as the rich moisturising lotions for normal to dry skin – a portfolio expansion in response to consumer demand for products that offer luxury at value prices.
The NIVEA in-Shower Body Moisturiser for normal and dry skin is currently available in retail outlets and supermarkets in Nairobi and major towns countrywide.
