Coca-Cola Zero Unlock The 007 In You

The Coca-Cola Company today announced an exciting new partnership between its ‘Coca-Cola Zero’ brand and SKYFALLTM , the highly anticipated 23rd installement of the James Bond series due for worldwide release this fall. In line with the partnership, Coca-Cola will hold a grand premiere for media, consumers and associates at Fox Theatres, Sarit Centre on Friday, October 26th (same as UK release).
The announcement came during a private media screening at Fox Theatres, and continues the successul partnership which began in 2008 through the brand’s association with Quantum of Solace. This time, ‘Coca-Cola Zero’, the refreshing combination of great taste and zero sugar, will be asking fans to “unlock the 007 in you”
Daniel Craig is back as Ian Fleming’s James Bond 007 in SKYFALLTM , The 23RD  adventure in the longest-running film franchise of all time. In SKYFALLTM ,  Bond’s loyalty to M is tested as her past comes back to haunt her. As MI6 comes under attack, 007 must track down and destroy the treat , no matter how personnal the cost. The film is from Albert R. Broccoli’s EON Productions, Metro-Goldwyn-Mayer Studios, and Sony Pictures Entertainment. Directed by Sam Mendes. Produced by Michael G. Wilson and Barbara Broccoli. Written by Neal Purvis and Robert Wade and John Logan.
Coca-Cola Senior Brand Marketing Manager for Kenya, Catherine Mudachi said: “SKYFALLTM is without a doubt one of this year’s most anticipated film releases, and we are very excited to be a part of it and to continue our relationship with the world’s favorite movie franchise. James Bond is a global cultural icon who consistently takes action to create what’s possible, making this the perect partnership for ‘Coca-Cola Zero’.”
‘Coca-Cola Zero’ will roll out a fully intergrated marketing campaign to support the partnership including television, cinema, print and outdoor advertising, a digital and social media campaign as well as retail and cinema activation. a high-impact TV/Cinema spot has also been created to support the partnership. The new commercial will demonstrate how ‘Coca-Cola Zero’ drives you to unlock the 007 in you.
“We plan to engage consumers in 007 trivea both on radio and online through our facebook page, giving them the opportunity to win tickets both to the premiere as well as screenings ater the release,” said Mudachi.

Article by the lovely Eve-Lyn. Her Twitter: @miss_lyne