Damage Control? Mdundo Renews It’s War Against Piracy After Musicians Accused Them Of Exploitation

They were caught up in a scandal very recently after musicians accused them of exploitation, breach of contract, underpaying artistes among other things.But it seems that the music website, Mdundo.com has decided to clean up its image.

And what is better than a war against piracy? With 4,700 East African artists on the website the organization has released a video aiming to kill piracy in the region.

Watch the video here:

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As the final quarter of 2014 begins, Mdundo prepares to mark 2 years since the platform begun. The site has seen tremendous growth in artist sign ups over the past year owing to the unique nature of the platform. While the platform has organically grown in the region, Mdundo is looking to expand to the rest of Africa over the next few months.

  Mdundo Operations Manager, Thiru Mungai says, “We currently have just over 4,700 registered artists using the service and are receiving even more positive response from musicians and industry players across Africa.”

In addition to increased interest from African artists, Mdundo is gaining support from advertisers within Kenya. The platform recently introduced ‘In-music’ advertising which is available on all free content on the site. This move will now see registered artists collecting a share of the advertising revenue, in addition to the revenue generated by subscriptions to the site.

 Mdundo has put together a brief infomercial that answers the basic question of how to musicians benefit from Mdundo. The platform understands that new ideas and strategies in any industry, let alone the music industry, can be difficult to implement and maintain.

    Mdundo CEO, Martin Nielsen says, “The interest generated within the industry and the continued support from both established musicians and the upcoming artist is proof that Mdundo is doing something right.”