Chairman for the Ghana Music Rights Organization (GHAMRO)\u00a0 Rex Omar has started a campaign to make the highlife genre has a strong Ghanaian identity.<\/p>\n
The highlife legend has lamented how the young artistes are refusing to associate themselves with the highlife brand. This according to him is because they perceive it to be an old-fashioned genre.<\/p>\n
He maintained that dancehall and the afropop songs released by these promising artistes have Highlife contents in them so should be under the highlife genre.<\/p>\n
The ‘Habiba’ crooner disclosed his campaign would focus more on organizing fora and meeting stakeholders. So as to possibly brainstorm on how to make Highlife genre appealing to young artistes, presenters and Djs.<\/p>\n
\u201cWhy can\u2019t we expand the genre of Highlife brand and put the sub genres of Ghanaian music under Highlife after all we will not be the only country to first do that. When you talk about Reggae, they have root rock, ragga, dancehall, lovers rock and still call all these Reggae so we can do same.<\/p>\n
Any form of Ghanaian music should be put under the highlife brand so that the youth and all musicians can develop and in that scenario.\u00a0 Then we\u2019ll claim our own Highlife title and use the Highlife banner to propel our traditional music.<\/p>\n
When you listen to their new type of songs they release everyday, it\u2019s Highlife but some of them are calling it dancehall and afropop. Shatta has created his own type of Highlife because we\u2019ve all ignored the Highlife music in a way. <\/em><\/p>\n The young artistes see the Highlife genre as an old school and outmoded and they don\u2019t want to associate with it. You can\u2019t play Agbadza and call it Dancehall and you can\u2019t play Highlife and call it dancehall.\u201d<\/em> Rex Omar said.<\/p>\n Rex Omar made these comments in an interview with Kojo Preko Dankwa on Kasapa Entertainment on Kasapa 102.5FM last Saturday.<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Chairman for the Ghana Music Rights Organization (GHAMRO)\u00a0 Rex Omar has started a campaign to make the highlife genre has a strong Ghanaian identity. The highlife legend has lamented how the young artistes are refusing to associate themselves with the highlife brand. This according to him is because they perceive it to be an old-fashioned […]<\/p>\n","protected":false},"author":6036,"featured_media":22886,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[23611],"class_list":["post-28089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-rex-omar-news"],"yoast_head":"\n