Songstress cum model, Deborah Vanessa aka Sister Derby has finally released visuals to her single ‘Pure Water’.<\/p>\n
Featuring this new single is songstress Efya. The video was premiered on Saturday July 7 at Carbon Lounge in Accra.<\/p>\n
Anticipation built after the BTS of this video was released, especially because it saw Wanlov The Kubolor\u00a0in his sibling goal element draining a swimming pool for the shoot of the video.<\/p>\n
Produced by Jeribeatz, Pure water, while it is a love song, also bears at its core, an advocacy angle \u2014against palm-sized translucent plastic sachets via which purified water is sold in West African countries. The \u201cUncle Obama\u201d woman hopes to have them banned, and instead, replaced with biodegradable pure water sachets.<\/p>\n
She also strongly campaigns for the correct disposal of the plastic, to facilitate proper recycling.<\/p>\n
Environmental protection has proven a cardinal theme in her music for as long as she has been active. It is also prominent in the art of brother, Wanlov The Kuborlor \u2014who directed the video. Back in May, the siblings collaborated on \u201cRefuseReuseRecycle\u201d, a number seeking to educate Ghanaians on the need to be mindful of how our actions affect the environment negatively, recycling as a better alternative to conventional methods of waste management among other things.<\/p>\n
appearances from comic actor Kalybos, radio presenter, Official Kwame, and Wanlov himself below.<\/p>\n
The most common way West Africans consume water now is in a palm-sized translucent plastic sachet. This has become one of the main contributors to plastic pollution. Sister Deborah hopes to have them banned.<\/p>\n
Please ask for biodegradable pure water sachets if you have to buy some and make sure you dispose of them correctly so they can be recycled.<\/p>\n