Guinness Paints Kenyan Cities Black #MadeOfBlack
Guinness is asking Kenyans to share their stories and tell the nation why they are Made of Black. Made of Black celebrates the individuals, people like you, who are not afraid to express themselves.
Over the next few weeks, teams will be popping up in bars in Nakuru, Eldoret, Mombasa, Kisumu, Thika, Meru and Kisii counties, inviting bold individuals to share their Made of Black stories using #madeofblack254via twitter(@guinnesske), on Instagram @GuinnessKE and Guinness Facebook page www.facebook.com/guinnesskenya/
The individuals who tell the most inspiring stories will have a once in a lifetime opportunity to take part in a photo shoot with Guinness Brand Ambassadors, Genge artist Jua Cali, DJ Amar (The Arkitekt), DJ Joe Mfalme and Radio Presenter Adelle Onyango. The photos will then be used on billboardsacross Kenya.
Background about the campaign:
Made of Black reflects a movement being created by a new generation of Africans with great boldness and who are already fuelling a progressive new spirit of Africa.The Guinness Made of Black campaign celebrates Kenyans who are not afraid to express themselves.Made of Black is not about colour, it is an attitude that epitomises the individuals who are carving their own path in life.
The Made of Black campaign will showcase a cross section of real people across the country and the true stories behind them. Guinness is an iconic beer that isn’t afraid to express itself either and only Guinness has the heritage, quality and uniqueness to bring this Made of Black campaign to Kenya. The campaign gives a voice to all Kenyans with great boldness and who can showcase their flair and imagination.