Kanyari is Smart, Focused and Very Talented: Caroline Mutoko Shares Her Thought on KTN’s Exposé

When everyone seemed to be condemning Doctor-Prophet-Pastor Kanyari, Caroline Mutoko took a different approach to the saga and emphasized on the positive lessons that can be learnt from the incident.

Former American first lady Eleanor Roosevelt once said great minds discuss ideas, average minds discuss events while small minds discuss people; if her quote is anything to go by, then Caroline Mutoko is the only great mind in Kanyari’s incident. The radio queen completely diverted from the bandwagon that was condemning Kanyari to come up with pointers which can actually assist one in life.

This is what Caroline had to say about Kanyari saga:

I finally got round to watching the whole investigative piece from Jicho Pevu last night and I’m wondering why no-one is stating the obvious. Kanyari is smart, focused and very, very talented.

Business, Brand-strategy and management lessons we can learn from Doctor-Prophet-Pastor Kanyari.

1. Define your target market, know your target market, define their needs.

2. Meet the needs of the target head on. I need a job, I need healing.

3. Inspect what you expect.

4. Brand delivery focus. His is singular. Healing, through prayer and water and 310/=

5. Market the brand attributes and promises consistently – simamisha Mbegu, Tuesday service, kunywa maji

6. Kanyari is also a study in great human resource management – His choir also worked as: his call centre, his assistants, his research team, customer service centre, accountants, ushers and sales team.