Dennis Itumbi reveals Eric Omondi earns Kshs 57 million from social media

Dennis Itumbi has revealed that comedian and philanthropist Eric Omondi is earning an estimated KSh57 million from his social media platforms, making him the highest-paid content creator in Kenya.

Speaking during a live interview on April 8, 2026, Itumbi said Omondi’s biggest earnings come from Instagram and Facebook, underscoring the growing financial potential of digital content creation.

Monetisation Driving Earnings

According to Itumbi, the current administration has played a key role in enabling creators to monetise their content. He noted that when the government came into office, President William Ruto personally engaged with Meta to introduce monetisation for its platforms.

“When this administration took over… he is earning KSh57 million from his social media, and he is the highest-paid, with most of his income coming from Instagram and Facebook,” Itumbi stated.

Longstanding Challenges for Musicians

Beyond digital creators, Itumbi pointed out that Kenyan musicians have historically struggled to earn royalties from their work, highlighting a long-standing issue within the entertainment industry.

Creative Economy Bill 2026

He added that efforts are underway to address such challenges through the proposed Creative Economy Bill 2026, which is currently before Parliament. The bill seeks to establish a dedicated fund for creatives—something he described as a first for the country.

“This administration has a Creative Economy Bill 2026 in Parliament that sets up a fund for creatives that has never existed for a long time,” he said.

Increased Government Support

Itumbi further revealed that the government has allocated 30 percent of its advertising budget to content creators over the past year and a half, creating more opportunities for consistent income in the sector.

Strengthening the Creative Industry

To support long-term growth, the administration has also set up an independent Creative Economy Department under the presidency, alongside a Creative Economy Coordination Office.

These initiatives, Itumbi said, are aimed at formalising and expanding Kenya’s creative industry, providing artists and content creators with more structured and sustainable income streams.