NACADA Clarifies Ban On Alcohol Advertising & Endorsements

The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has moved swiftly to quell widespread confusion, issuing a clarification regarding recent media reports of an immediate and sweeping ban on alcohol advertising, online sales, home deliveries, and celebrity endorsements.

Following the launch of the National Policy for the Prevention, Management and Control of Alcohol, Drugs, and Substance Abuse (2025), NACADA categorically refuted claims of any instant prohibitions. The Authority stressed that the measures widely reported as “bans” are, in fact, merely policy proposals and not yet legally binding restrictions.

“Contrary to reports suggesting that NACADA has banned certain practices such as alcohol advertising, online sales, home deliveries, and celebrity endorsements, we wish to emphasize that no bans have been introduced,” stated Dr. Anthony Omerikwa, NACADA’s Chief Executive Officer.

The clarification comes just days after the new policy was formally unveiled by Interior Cabinet Secretary Hon. Kipchumba Murkomen in Nairobi, an event that inadvertently triggered the public misunderstanding regarding the enforceability of its recommendations.

NACADA highlighted that the policy’s true purpose is to serve as a roadmap for future legislative and regulatory actions. These actions are designed to combat alcohol and substance abuse, with a particular focus on safeguarding young people.

“These measures are currently policy recommendations. Their inclusion aims to initiate legal and regulatory reviews, subject to proper procedures,” the statement read, underscoring that any recommendation requiring legal force will undergo a transparent legislative process, with public participation at its core.

Dr. Omerikwa urged both the media and the public to perceive the new policy as a guiding framework rather than an immediate enforcement tool. “NACADA’s goal is to protect our youth, reduce alcohol-related harm, and foster a healthier, more productive society,” he added.

Kenyans are advised to consult NACADA’s official communication channels or visit their website, www.nacada.go.ke, for accurate and verified updates on the policy’s progression.