Only 17% of Kenyans are convinced Kenya is headed in the right direction under Ruto

A new nationwide survey by TIFA Research has revealed deepening public frustration, with a majority of Kenyans saying the country is headed in the wrong direction.

The poll, released on December 18, 2025, indicates that dissatisfaction is especially strong in the Mt Kenya region, an area traditionally regarded as a powerful voting bloc in national politics.

Conducted between November 10 and 17, 2025, the survey interviewed 2,053 adults across all 47 counties. The results show that 68 per cent of respondents believe Kenya is on the wrong path, while only 17 per cent feel the country is moving in the right direction.

Overall, the findings suggest that pessimism dominates public sentiment, with nearly two-thirds of Kenyans holding a negative view of the country’s trajectory—an outlook that outweighs optimism by a margin of four to one.