Safaricom to reward loyal customers with KSh. 250M in its biggest promotion yet

Safaricom has made tremendous progress since it was established in 1997. From a paltry customer base of 17,000 subscribers, the mobile operator has grown in leaps and bounds to a staggering 29 million users today.

The firm, which started off as a subsidiary of Telkom Kenya, is today the biggest communication company in East and Central Africa with an annual revenue in excess of KSh. 230 billion.

However, it’s worth noting that Safaricom was able to accomplish these huge milestones thanks to you and I – their loyal customers. Our continued support over the years has kept the firm going.

It’s for this very reason that the telecom giant unveiled a campaign dubbed Nawe Kila Wakati to reinforce its commitment to its customers when it celebrated its 18th anniversary in October 2018.

Nawe Kila Wakati is a promise from Safaricom that it will continue to enable its customers to communicate, socialize and do business using their network, by making services more affordable.

As part of this guarantee, the firm has now embarked on a new customer promotion campaign dubbed Shukrani Kocho Kocho Kenya Nzima.

As the name suggests, Safaricom is keen on appreciating its customers from all over the country for being part of the firm’s remarkable journey.

The 12-week promotion, which was launched on February 20th, seeks to reward more than 5 million Safaricom customers with over KSh. 340 million in cash prizes and airtime.

Safaricom's Chief Customer Officer Sylvia Mulinge
Safaricom’s Chief Customer Officer Sylvia Mulinge

Safaricom’s Chief Customer Officer Sylvia Mulinge explained that the firm was keen on boosting customer loyalty through Shukrani Kocho Kocho Kenya Nzima – which is its biggest promotion yet.

“The campaign seeks to celebrate and reward more than 29 million customers for their continued loyalty. It further reiterates our commitment to provide our customers with relevant products and offers in line with our promise of ‘Nawe Kila Wakati’,” she stated.

When the curtains fall on the promotion, there will be almost 100 new millionaires across the country courtesy of Safaricom.

One customer from each of the 47 counties will walk away with KSh. 1 million in the grand finale. The firm also will hold weekly draws based on regions where 8 lucky winners from each region will each pocket KSh. 1 million every week. The regional draws will run for 6 weeks.

Other regional winners will pocket consolation cash prizes of KSh. 10,000, KSh. 5,000, KSh. 1,000, KSh. 500 and KSh. 200.

Customers also stand a chance to win daily airtime of KSh. 200, KSh. 100, KSh. 100 and KSh. 20.

At the end of the promotion, on May 25, 2019, Safaricom will award the national grand winner of Shukrani Kocho Kocho Kenya Nzima with KSh. 18 million and 47 winners from each county a million each.

To participate, customers will earn 10 entries for every top up of KSh. 20 topped up and 1 entry for every KSh. 20 transacted on M-PESA.

Qualifying transactions include; sending money, receiving money from a business, transfers from a financial institution to M-PESA, and all Lipa Na M-PESA transactions.

The more the entries, the higher your odds of winning. Customers can check their entries by dialling *456*0#.

What are you waiting for? Top up and transact on M-PESA as many times as you can. Who knows? You could be the next millionaire!

About this writer:

David Kingsley

Comme ci, comme ça [email protected]