Sheila Kwamboka: In Today’s Digital Age, Clout Is the New Currency

Former Kiss100 presenter Sheila Kwamboka has weighed in on the rise of clout chasing, describing it as a modern-day currency in the digital space.

Speaking on the Box Pod podcast alongside fellow media personality and entrepreneur Mwalimu Racheal, Kwamboka observed that controversy and viral moments have become strategic tools for many influencers, entertainers, and even politicians looking to stay relevant and earn a living.

Mwalimu Racheal pointed out that technology has made it easier for individuals to promote themselves—even without traditional talent or creativity.

“Clout chasing has become the easiest way to sell your story. Whether you’re an individual or a brand, there always needs to be something that gets people talking,” she said.

Kwamboka agreed, noting that today’s audience is drawn to chaos, drama, and sensationalism—fertile ground for clout-driven content.

“We’re in a world that loves drama. Clout has become the new way to grab attention and connect with audiences,” she said.

From Talent to Trending

Kwamboka highlighted how the shift from traditional media to digital platforms has changed the game for content creators. Where aspiring actors once lined up for auditions, now anyone who can spark buzz online often gets ahead.

“When we moved from TV to digital, everything changed. Clout isn’t about longevity—it’s about staying relevant. The more eyes you attract, the bigger your platform becomes.”

She explained that clout is now part of a deliberate strategy and business model.

“You can use clout to grow your brand or push your agenda. Look at Kanye West—every move he makes is calculated. That’s how he stays relevant.”

Clout Without Strategy Can Fail

Despite acknowledging its power, Kwamboka cautioned against chasing clout without preparation. She brought up the example of Kaveve Kazoze singer Ngesh, who went viral but struggled to turn her fame into financial success.

“She ended up resenting the fame because it didn’t translate to money. Fame without preparation won’t get you far—you have to know how to turn attention into opportunity.”

A Word to Creators: Pair Virality with Purpose

Both Kwamboka and Mwalimu Racheal encouraged upcoming creatives to pair viral moments with substance and strategy.

“Clout might open the door,” Kwamboka said, “but only preparation and a clear plan will keep it open.”