{"id":110821,"date":"2020-05-07T13:58:00","date_gmt":"2020-05-07T10:58:00","guid":{"rendered":"https:\/\/www.ghafla.com\/ke\/?p=110821"},"modified":"2020-05-31T22:23:00","modified_gmt":"2020-05-31T19:23:00","slug":"why-its-hard-for-artists-to-be-consistent","status":"publish","type":"post","link":"https:\/\/www.ghafla.co.ke\/ke\/why-its-hard-for-artists-to-be-consistent\/","title":{"rendered":"Why it’s hard for artists to be consistent"},"content":{"rendered":"

Artists are often told to be consistent if they want have careers spanning many years but the truth is that it’s really hard.<\/p>\n

Also read: How Jua Cali has remained relevant to date<\/a><\/p>\n

In the context of the music and the entertainment industry, consistency simply means that an artist should keep churning out songs i.e. they should not take long breaks.<\/p>\n

This way, fans will have you at the top of their minds since you keep giving them new content to consume.<\/p>\n

Most artists find it hard to be consistent because it means that they have to spend a lot of money.<\/p>\n

Think of it though, to release a song, one has to buy a beat, have studio sessions with a producer to work on it, shoot a video and then market the song.<\/p>\n

\"Nameless\"
Nameless<\/figcaption><\/figure>\n

These steps are financially draining and in most cases artists don’t even have money to take care of all these things.<\/p>\n

To add to that, this is all for one song. So when they are working on another song, they have to follow all these steps again.<\/p>\n

I am very sure many artists would love to be consistent but they often find themselves in a catch 22 situation because of other pressing needs and end up not releasing songs for moths or years.<\/p>\n","protected":false},"excerpt":{"rendered":"

Artists are often told to be consistent if they want have careers spanning many years but the truth is that it’s really hard. Also read: How Jua Cali has remained relevant to date In the context of the music and the entertainment industry, consistency simply means that an artist should keep churning out songs i.e. […]<\/p>\n","protected":false},"author":6062,"featured_media":95771,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[107988],"tags":[100094],"class_list":["post-110821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-opinions","tag-kenyan-musicians-news"],"yoast_head":"\nWhy it's hard for artists to be consistent - Ghafla! 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