{"id":115431,"date":"2019-10-22T13:14:49","date_gmt":"2019-10-22T10:14:49","guid":{"rendered":"https:\/\/www.ghafla.com\/ke\/?p=115431"},"modified":"2019-10-23T15:30:34","modified_gmt":"2019-10-23T12:30:34","slug":"nrgs-pr-strategy-that-saw-them-face-the-hand-of-the-law","status":"publish","type":"post","link":"https:\/\/www.ghafla.co.ke\/ke\/nrgs-pr-strategy-that-saw-them-face-the-hand-of-the-law\/","title":{"rendered":"NRG\u00b4s PR strategy that saw them face the hand of the law"},"content":{"rendered":"<p>World acclaimed Kenyan record holder, Eliud Kipchoge saw the world turn into a frenzy about his global achievement.<\/p>\n<p>Right from institutions re-branding, to memes created in recognition of the athletic icon. To state commendations that are a first of its kind, Kipchoge EGH carried the day.<\/p>\n<p>Unfortunately, little did a couple think of the end effects of their actions. What about the Law?<\/p>\n<h2>NRG radio re-brands<\/h2>\n<p>Local Kenyan station, NRG radio decided to re-brand to Kipchoge radio to celebrate the icon for an exemplary job done.<\/p>\n<p><a href=\"https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2019\/10\/Screenshot-2019-10-22-at-12.53.05.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-115433 aligncenter\" src=\"https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2019\/10\/Screenshot-2019-10-22-at-12.53.05-300x169.png\" alt=\"\" width=\"618\" height=\"348\" srcset=\"https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2019\/10\/Screenshot-2019-10-22-at-12.53.05-300x169.png 300w, https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2019\/10\/Screenshot-2019-10-22-at-12.53.05.png 622w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/>NRG radio rebrands<\/a><\/p>\n<p>Just soon after, they got slapped with a law suit. This would see them grace the walls of court due to infringement of image rights and reputation of the marathoner.<\/p>\n<p>That was not just it.<\/p>\n<p>They would additionally face legal charges for attempting to gain 1 Million followers in exchange of handing Kipchoge a second-hand BMW ride.<\/p>\n<p><a href=\"https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2019\/10\/Screenshot-2019-10-22-at-13.00.25.png\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-115434 aligncenter\" src=\"https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2019\/10\/Screenshot-2019-10-22-at-13.00.25-255x300.png\" alt=\"\" width=\"674\" height=\"793\" srcset=\"https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2019\/10\/Screenshot-2019-10-22-at-13.00.25-255x300.png 255w, https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2019\/10\/Screenshot-2019-10-22-at-13.00.25.png 414w\" sizes=\"auto, (max-width: 674px) 100vw, 674px\" \/><\/a><\/p>\n<p>However, Kipchoge\u00b4s lawyers were observing from a distance, pouncing just when the time was right.<\/p>\n<h2>Suit<\/h2>\n<p>Friday, the 18th of October 2019, the retired Kenyan field athlete threatened to sue NRG radio for using his name without his consent.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">Dear <a href=\"https:\/\/twitter.com\/NRGRadioKenya?ref_src=twsrc%5Etfw\">@NRGRadioKenya<\/a> <\/p>\n<p>Cc. <a href=\"https:\/\/twitter.com\/EliudKipchoge?ref_src=twsrc%5Etfw\">@EliudKipchoge<\/a> <a href=\"https:\/\/twitter.com\/WachiraLynne?ref_src=twsrc%5Etfw\">@WachiraLynne<\/a> <\/p>\n<p>Here, find our Demand Letter on behalf of Eliud Kipchoge &#8230; <a href=\"https:\/\/t.co\/i5Uteok7Qv\">pic.twitter.com\/i5Uteok7Qv<\/a><\/p>\n<p>&mdash; Donald B Kipkorir (@DonaldBKipkorir) <a href=\"https:\/\/twitter.com\/DonaldBKipkorir\/status\/1185151187752046592?ref_src=twsrc%5Etfw\">October 18, 2019<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>KTK advocates\u00b4s statement read:<\/p>\n<blockquote><p>We have been retained by Eliud Kipchoge, our client to write to you. hat you issued a press release indicating your said intention to appropriate our client\u2019s name and images on your various FunX Radio 91.3FM, NRG Radio 97.1FM and Choice Radio 87.7FM.<\/p><\/blockquote>\n<p>Because according to his lawyer, Donald Kipkorir, Kipchoge never asked for any gifts.<\/p>\n<blockquote><p>That without his permission, authority or licence, or any colour of right, you changed the name of your station topline on your social media pages and online blogs to Kipchoge.Radio and KipchogeRadio@NRGRadioKenya. That without our client\u2019s permission, authority or licence or any other colour of right, you frequently informed your listeners and followers that by following your Instagram page, you will gift our client a car. Our client never asked for and doesn\u2019t require any gifting of your car of any other car.<\/p><\/blockquote>\n<h2>Demand<\/h2>\n<p>Therefore, their demands were that within 2 hours, the local station should make a public apology and expunge his name and images in any of their promotions.<\/p>\n<blockquote><p>That the use of our client\u2019s name, image and reputation was in total and blatant violations of his brand rights, privacy, copyright and trade mark rights. These rights are in personam and can only be transferred with our client\u2019s permission. On receipt of the above action and response, we shall enter into a discussion on the quantum payable for the aforesaid egregious violations. That if we do not receive your action and response within (2) hours of us emailing you this letter and also by posting us on the undersigned twitter timeline, we will proceed appropriately to enforce our client\u2019s rights. that your action violates the Communication law of Kenya, and also attract criminal liability.<\/p><\/blockquote>\n<p>Failure to which, they would be forced to settle for an amount payable for the violations.<\/p>\n<h2>NRG\u00b4s response<\/h2>\n<p>Seems like the local station realized they had crossed the line on this and took nothing to chance.<\/p>\n<p>Minutes after being served with the statement from the KTK advocates &#8211; Kipchoge\u00b4s lawyer &#8211; NRG had met the demands set.<\/p>\n<p><a href=\"https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2019\/10\/I\u2764MASHUJAA.RADIO_.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-115437 aligncenter\" src=\"https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2019\/10\/I\u2764MASHUJAA.RADIO_-300x145.jpg\" alt=\"\" width=\"763\" height=\"369\" srcset=\"https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2019\/10\/I\u2764MASHUJAA.RADIO_-300x145.jpg 300w, https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2019\/10\/I\u2764MASHUJAA.RADIO_-768x372.jpg 768w, https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2019\/10\/I\u2764MASHUJAA.RADIO_-1024x495.jpg 1024w\" sizes=\"auto, (max-width: 763px) 100vw, 763px\" \/>NRG\u00b4s re-brand to Mashujaa radio<\/a><\/p>\n<p>In a skeptical \u00b4later deleted\u00b4 tweet by NRG radio, their response reads:<\/p>\n<blockquote><p>Senior Counsel @DonaldBKipkorir our response to your demand on twitter on behalf of our Listeners, Fans and Friends will be revealed in under 1:59:40 [Kipchoge\u00b4s INEOS record].<\/p><\/blockquote>\n<p><a href=\"https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2019\/10\/DBK-748x1024.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-115432 aligncenter\" src=\"https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2019\/10\/DBK-748x1024-219x300.jpg\" alt=\"\" width=\"570\" height=\"781\" srcset=\"https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2019\/10\/DBK-748x1024-219x300.jpg 219w, https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2019\/10\/DBK-748x1024.jpg 748w\" sizes=\"auto, (max-width: 570px) 100vw, 570px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>World acclaimed Kenyan record holder, Eliud Kipchoge saw the world turn into a frenzy about his global achievement. Right from institutions re-branding, to memes created in recognition of the athletic icon. To state commendations that are a first of its kind, Kipchoge EGH carried the day. Unfortunately, little did a couple think of the end [&hellip;]<\/p>\n","protected":false},"author":6063,"featured_media":115438,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[20,111457,111458,111459],"class_list":["post-115431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-ghafla-entertainment-news","tag-kipchoge-sues-nrg-radio-news","tag-nrg-re-brands-to-kipchoge-radio-news","tag-nrg-responds-to-kipchoges-demand-letter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NRG\u00b4s PR strategy that saw them face the hand of the law - Ghafla! Kenya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghafla.co.ke\/ke\/nrgs-pr-strategy-that-saw-them-face-the-hand-of-the-law\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NRG\u00b4s PR strategy that saw them face the hand of the law - Ghafla! Kenya\" \/>\n<meta property=\"og:description\" content=\"World acclaimed Kenyan record holder, Eliud Kipchoge saw the world turn into a frenzy about his global achievement. Right from institutions re-branding, to memes created in recognition of the athletic icon. To state commendations that are a first of its kind, Kipchoge EGH carried the day. 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