{"id":136542,"date":"2020-06-05T09:15:34","date_gmt":"2020-06-05T06:15:34","guid":{"rendered":"https:\/\/www.ghafla.com\/ke\/?p=136542"},"modified":"2020-06-05T09:59:23","modified_gmt":"2020-06-05T06:59:23","slug":"your-actions-will-come-back-to-haunt-you-nonini-strictly-forewarns-gengetone-artists","status":"publish","type":"post","link":"https:\/\/www.ghafla.co.ke\/ke\/your-actions-will-come-back-to-haunt-you-nonini-strictly-forewarns-gengetone-artists\/","title":{"rendered":"\u201cYour actions will come back to haunt you!\u201d Nonini strictly forewarns Gengetone artists (Video)"},"content":{"rendered":"

Kenyan artistes have time and again been cautioned about the kind of content they produce, which must meet the required ethical standards according to the boards that are in-charge of them.<\/p>\n

However, many have turned a deaf year and surprisingly, it\u00b4s not even the older generation of music artistes that has been condemned for vulgar content, it is the young and upcoming generation.<\/p>\n

One would say: this is their time and this is the trend, let them be, they will improve later. But what many have failed to understand is that \u00b4old habits die hard.\u00b4<\/p>\n

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Moral cop, Dr Ezekiel Mutua<\/figcaption><\/figure>\n

It\u00b4s not Kenyans or these boards in-charge of these artistes who will suffer. It is these very same artistes whose future or probably tomorrow will have to bear the consequences.<\/p>\n

Endorsements<\/h2>\n

Kenyan hip hop recording artist, Hubert Mbuku Nakitare popularly known as Nonini, gave an example of his journey in music, that not only proved tough but a lesson he will live to remember.<\/p>\n

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Founder of Genge, Nonini<\/figcaption><\/figure>\n

Up and close on\u00a0Clearing the Airwaves,\u00a0<\/em>the Genge music artist recalled how he would release hit after another, gaining popularity both locally and globally, but not even one corporate approached him for an endorsement deal.<\/p>\n

We all know the \u00b4bigger\u00b4 an artist is, the better the offer on the table. Let\u00b4s even forget about the size of offer made, Nonini got nothing! Zero!<\/p>\n

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Music artistes, Raz Kenya (left) and Nonini (right)<\/figcaption><\/figure>\n

Why? Because the kind of content he had in his popular hits, had something vulgar and no one wanted to associate their product with such kind of \u00b4immoral\u00b4 standards.<\/p>\n

Kina Nameless walikuwa wanapata ma-endorsements, kina Redsan, kina Ogopa, guys were doing shows for Redbull, Trust condom, watu wanawekwa kwa ma billboards. Although I had hits, biggest hits in this country, I never got any endorsement, nothing. Because the people who were seating in the board rooms back then walikuwa wanasema zii, huyu jamaa ni controversial hatuwezi muweka kwa any of our brands.<\/p><\/blockquote>\n

Ethics<\/h2>\n

Only for him to realize way later, like so many years later, what caused him the loss of such major opportunities.<\/p>\n

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Hubert Mbuku Nakitare popularly known as Nonini<\/figcaption><\/figure>\n

Yes, he was recognized in International spaces but why weren\u00b4t any corporate brands interested in his kind of popularity? Ethical standards.<\/p>\n

I came to realize that baadaye. Kwa hii time yote tuko na kina Clemo so we are realising mbona hatupati maendorsement? Mashow napiga, ground iko sawa, tour ndo hizo ziko scheduled kupiga USA, Australia wapi wapi lakini endorsement, zii. Tukiangalia endorsements ni ma artistes wengine wanapiga.<\/p><\/blockquote>\n

The founder of Genge eventually got his endorsement, but it was just one and that was just 2 years ago – 2018. Having lost so much time but I guess that\u00b4s how we learn.<\/p>\n

The first corporate money I ever got big-time was from Safaricom just the other day when I became their Brand Ambassador last year but one (2018). That\u00b4s the first corporate endorsement Nonini has ever gotten so unaweza imagine what I have gone through in my career.<\/p><\/blockquote>\n

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Nonini (right) lands first and only endorsement in 2018<\/figcaption><\/figure>\n

A story he gave, not because he is any proud of it. But just to spare youngins in this lucrative and easily gullible industry, that using vulgar content to sell themselves while disregarding what the boards are telling them, will eventually cost them. BIG!<\/p>\n

And that is just what he doesn\u00b4t want the likes of Gengetone artists of today to go through, because they can learn now and not tomorrow.<\/p>\n

Nonini is known for viral hits the likes of Manzi wa Nairobi,<\/em> Keroro <\/em>and We Kamu<\/em> among others.<\/p>\n

Video<\/h2>\n
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Nonini never made any corporate monies until that Safcom ad he did in 2018.This is exactly what is happening to most Gengetone artists right now. pic.twitter.com\/Kk5brB6Gh4<\/a><\/p>\n

— Mutinda (@brianmutinda_) June 4, 2020<\/a><\/p><\/blockquote>\n