{"id":223355,"date":"2024-11-05T16:28:49","date_gmt":"2024-11-05T13:28:49","guid":{"rendered":"https:\/\/www.ghafla.co.ke\/ke\/?p=223355"},"modified":"2024-11-05T16:28:49","modified_gmt":"2024-11-05T13:28:49","slug":"nike-announces-a-partnership-with-rescue-co-to-provide-emergency-medical-and-rescue-services-for-kenyan-athletes","status":"publish","type":"post","link":"https:\/\/www.ghafla.co.ke\/ke\/nike-announces-a-partnership-with-rescue-co-to-provide-emergency-medical-and-rescue-services-for-kenyan-athletes\/","title":{"rendered":"Nike announces a partnership with Rescue.co to provide emergency medical and rescue services for Kenyan athletes"},"content":{"rendered":"<div>In its latest initiative to support the safety and wellbeing of its Kenyan athletes, Nike today announced a partnership with Rescue.co to provide emergency medical and rescue services for all of the brand\u2019s athletes in Kenya.<\/div>\n<div>This new safety measure responds to the urgent need for additional support for Kenyan athletes, especially female runners, in light of the alarming trend of violence against athletes.<\/div>\n<div>\u201cWe believe athletes are the best versions of themselves when they feel safe and secure,\u201d says Tanya Hvizdak, VP, Nike Global Women\u2019s Sports Marketing. \u201cThe athlete is at the center of everything we do, and their voice is integral to the actions we\u2019re taking in Africa and elsewhere across the world. Not only are we listening to our athletes: We\u2019re a brand that takes action.\u201d<\/div>\n<div>The partnership provides Nike athletes round-the-clock support from Rescue.co\u2019s network of ambulance and air transportation providers, giving athletes access to emergency services at all hours of the day.<\/div>\n<div>\u201cOur mission at Rescue.co is to provide peace of mind in every emergency, and our partnership with Nike is a powerful step in ensuring that all athletes in Kenya can feel safe, supported, and confident in their wellbeing,\u201d says Caitlin Dolkart, Managing Director of Rescue.co.<\/div>\n<div>\u201cWith our extensive network of ground and air responders, paired with a state-of-the-art 24\/7 dispatch center, we are equipped to deliver immediate, life-saving support across Kenya. We\u2019re honored to partner with Nike to stand behind these athletes, ensuring they can focus on their training and achievements without the worry of what happens in an emergency.\u201d<\/div>\n<div>This initiative underscores Nike\u2019s commitment to both listening to the voice of the athlete and, above all else, ensuring they have the ability to live, train and compete with a peace of mind that promotes their wellbeing and ability to reach their athletic potential.<\/div>\n<div>\u201cI welcome Nike\u2019s initiative to support my fellow Kenyan athletes and I with emergency assistance. It makes me proud that Nike cares about our health and safety when it matters most,\u201d says Faith Kipyegon, a member of the Athlete Think Tank and the only runner to win three back-to-back Olympic gold medals in the 1,500 meters.<\/div>\n<div>\u201cMy teammates and I are grateful that Nike provides us with extra protection by supporting us with emergency assistance. Our marathon training group spends a lot of time on the roads and in remote areas, so mobile safety measures are very important to us,\u201d says Eliud Kipchoge, the world\u2019s greatest marathoner and the center of Nike\u2019s revolutionary Breaking2 project.<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In its latest initiative to support the safety and wellbeing of its Kenyan athletes, Nike today announced a partnership with Rescue.co to provide emergency medical and rescue services for all of the brand\u2019s athletes in Kenya. This new safety measure responds to the urgent need for additional support for Kenyan athletes, especially female runners, in [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":223356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[139621],"class_list":["post-223355","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-nike-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike announces a partnership with Rescue.co to provide emergency medical and rescue services for Kenyan athletes - Ghafla! Kenya<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghafla.co.ke\/ke\/nike-announces-a-partnership-with-rescue-co-to-provide-emergency-medical-and-rescue-services-for-kenyan-athletes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nike announces a partnership with Rescue.co to provide emergency medical and rescue services for Kenyan athletes - Ghafla! Kenya\" \/>\n<meta property=\"og:description\" content=\"In its latest initiative to support the safety and wellbeing of its Kenyan athletes, Nike today announced a partnership with Rescue.co to provide emergency medical and rescue services for all of the brand\u2019s athletes in Kenya. 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