{"id":223902,"date":"2024-11-28T14:50:30","date_gmt":"2024-11-28T11:50:30","guid":{"rendered":"https:\/\/www.ghafla.co.ke\/ke\/?p=223902"},"modified":"2024-11-28T14:50:30","modified_gmt":"2024-11-28T11:50:30","slug":"njugush-says-brands-find-his-rate-card-too-costly","status":"publish","type":"post","link":"https:\/\/www.ghafla.co.ke\/ke\/njugush-says-brands-find-his-rate-card-too-costly\/","title":{"rendered":"Njugush Says Brands Find His Rate Card Too Costly"},"content":{"rendered":"<p>Content creator and comedian Timothy \u2018Njugush\u2019 has revealed that many brands and clients often complain that his rate card is too pricey when approaching him for influencer and endorsement deals.<\/p>\n<p>However, Njugush, regarded as one of the country\u2019s highest-earning content creators, defends his rates, stating that they are carefully calculated based on factors such as data, research, and his ability to meet client expectations.<\/p>\n<p>CHECK OUT:<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"aV1vcllc7y\"><p><a href=\"https:\/\/www.ghafla.co.ke\/ke\/njugush-shares-experience-of-being-fired-after-requesting-a-sh2000-pay-raise-to-his-first-major-salary\/\">Njugush Shares Experience of Being Fired After Requesting a Sh2,000 Pay Raise to His First Major Salary<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Njugush Shares Experience of Being Fired After Requesting a Sh2,000 Pay Raise to His First Major Salary&#8221; &#8212; Ghafla! Kenya\" src=\"https:\/\/www.ghafla.co.ke\/ke\/njugush-shares-experience-of-being-fired-after-requesting-a-sh2000-pay-raise-to-his-first-major-salary\/embed\/#?secret=cvGzTNg9Ou#?secret=aV1vcllc7y\" data-secret=\"aV1vcllc7y\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Explaining his pricing strategy, Njugush said his rates reflect the value he brings to a brand, emphasizing that his extensive experience in the industry has taught him when to charge premium rates and when to be more flexible. He also highlighted that he initially did many free jobs before establishing himself.<\/p>\n<p>\u201cBrands often feel my rate card is too expensive,\u201d he said. \u201cBut my pricing is research-based. The value I provide matches what I charge. I\u2019ve been in this field for ten years, so I know when to raise or lower my rates. And to be honest, I did a lot of free work when I was starting out.\u201d<\/p>\n<p>Interestingly, Njugush admitted that he sometimes inflates his rates intentionally to discourage brands he feels would be difficult to work with or those whose key performance indicators (KPIs) he might not meet.<\/p>\n<p>\u201cI use a high rate card as a polite way to turn down certain jobs,\u201d he explained. \u201cFor brands I\u2019m not confident about working with or meeting their expectations, I give a high quote. The challenge comes when some of these brands actually agree to the inflated rates\u2014that\u2019s when I have to be honest and turn them down.\u201d<\/p>\n<p>ALSO CHECK OUT:<\/p>\n<blockquote class=\"wp-embedded-content\" data-secret=\"krAhtuBU3e\"><p><a href=\"https:\/\/www.ghafla.co.ke\/ke\/njugush-opens-up-about-his-difficult-childhood-and-suicide-attempt\/\">Njugush opens up about his difficult childhood and suicide attempt<\/a><\/p><\/blockquote>\n<p><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Njugush opens up about his difficult childhood and suicide attempt&#8221; &#8212; Ghafla! Kenya\" src=\"https:\/\/www.ghafla.co.ke\/ke\/njugush-opens-up-about-his-difficult-childhood-and-suicide-attempt\/embed\/#?secret=Q1crfQiNmf#?secret=krAhtuBU3e\" data-secret=\"krAhtuBU3e\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<p>Njugush emphasized his commitment to ensuring clients get value for their investment, explaining that his reputation and brand are built on trust and delivering results, not just collecting paychecks.<\/p>\n<p>\u201cI\u2019ve rejected certain jobs because I knew I couldn\u2019t deliver. But if I\u2019m confident in providing value, my rates must reflect that. I consider various factors\u2014does it cover production costs? What\u2019s the opportunity cost? Taking one job means I may miss out on another brand&#8217;s offer. Plus, I have to stick to your brand for a while, which means I can\u2019t work with competitors. That\u2019s a risk, and it must be accounted for in the rate card,\u201d he added.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Content creator and comedian Timothy \u2018Njugush\u2019 has revealed that many brands and clients often complain that his rate card is too pricey when approaching him for influencer and endorsement deals. However, Njugush, regarded as one of the country\u2019s highest-earning content creators, defends his rates, stating that they are carefully calculated based on factors such as [&hellip;]<\/p>\n","protected":false},"author":6069,"featured_media":151056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[758],"class_list":["post-223902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-njugush-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Njugush Says Brands Find His Rate Card Too Costly - Ghafla! 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