Murugi Munyi has opened up about her decision to quit formal employment and focus entirely on content creation.<\/p>\n
In an interview with Citizen TV\u2019s YouTube channel, the mother of three revealed that her journey started in 2017 after welcoming her second child.<\/p>\n
\u201cI had my second-born seven years after my first child and felt frustrated by the lack of helpful content for mothers. So, I began sharing my experiences\u2014both struggles and wins. People started following me, but at the time, I didn\u2019t see content creation as a career,\u201d she shared.<\/p>\n
Her perspective changed when she landed her first brand deal.<\/p>\n
\u201cThe first brand I worked with paid me KSh 100,000. That\u2019s when I realized I could actually make money from this. In 2018, I decided to leave my job and pursue content creation full-time.\u201d<\/p>\n
Initially known online as \u2018Yummy Mummy,\u2019 Murugi rebranded in 2022 to expand her reach.<\/p>\n
\u201cThere are many \u2018Yummy Mummies\u2019 out there, and when I started, my content was heavily focused on motherhood. Over time, I realized the name was limiting me\u2014people only saw me as a mom, yet I do so much more.\u201d<\/p>\n
She also noticed that most of her brand deals were baby or maternity-related, which made her feel boxed in.<\/p>\n
\u201cI wanted to work with brands beyond motherhood, so I decided to use my real name, Murugi Munyi.\u201d<\/p>\n
Murugi attributes her success to consistency and divine favor.<\/p>\n
\u201cI believe in God\u2019s favor, but I also work hard. There\u2019s no single day I go without posting a video or a reel.\u201d<\/p>\n
She pointed out that while some content creators go viral overnight, most have to put in the work over time before attracting brand deals.<\/p>\n
\u201cYou need to stay consistent and deliver quality content. Brands trust creators who show up consistently.\u201d<\/p>\n
For those struggling to break through, Murugi encourages patience and adaptability.<\/p>\n
\u201cIf you\u2019ve been creating content for a long time without making progress, maybe it\u2019s time to switch things up. Experiment with different types of content and, most importantly, stay true to yourself.\u201d<\/p>\n
For Murugi, the answer is clear.<\/p>\n
\u201cSpeaking for myself, content creation pays. I make millions every month.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Murugi Munyi has opened up about her decision to quit formal employment and focus entirely on content creation. How It All Began In an interview with Citizen TV\u2019s YouTube channel, the mother of three revealed that her journey started in 2017 after welcoming her second child. \u201cI had my second-born seven years after my first […]<\/p>\n","protected":false},"author":6069,"featured_media":174261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[139822,134322],"class_list":["post-226306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-murugi-muyi-news","tag-yummy-mummy-news"],"_links":{"self":[{"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/posts\/226306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/users\/6069"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/comments?post=226306"}],"version-history":[{"count":1,"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/posts\/226306\/revisions"}],"predecessor-version":[{"id":226307,"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/posts\/226306\/revisions\/226307"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/media\/174261"}],"wp:attachment":[{"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/media?parent=226306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/categories?post=226306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/tags?post=226306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}