{"id":226495,"date":"2025-04-15T10:27:00","date_gmt":"2025-04-15T07:27:00","guid":{"rendered":"https:\/\/www.ghafla.co.ke\/ke\/?p=226495"},"modified":"2025-04-15T10:27:50","modified_gmt":"2025-04-15T07:27:50","slug":"murugi-munyi-on-podcasting-in-kenya-its-not-a-quick-path-to-money","status":"publish","type":"post","link":"https:\/\/www.ghafla.co.ke\/ke\/murugi-munyi-on-podcasting-in-kenya-its-not-a-quick-path-to-money\/","title":{"rendered":"Murugi Munyi on Podcasting in Kenya: “It’s Not a Quick Path to Money”"},"content":{"rendered":"

Podcasting in Kenya is still an emerging space\u2014and not one where creators can expect to make easy money. According to content creator Murugi Munyi<\/strong>, who co-hosts The Messy In Between<\/em> alongside Lydia K<\/strong>, the journey has been fulfilling but far from financially rewarding.<\/p>\n

Despite being consistently ranked among Kenya\u2019s top 10 most-listened-to podcasts on Spotify<\/strong> over the past three years, Munyi says the podcast hasn’t generated significant income.<\/p>\n

\u201cThe podcast journey has been amazing,\u201d she shared. \u201cThe space is really interesting because it\u2019s still a relatively new niche here. I think there\u2019s potential for monetization, but the opportunities are few and far between. It takes a lot of time, effort, and financial investment before you can see real returns.\u201d<\/p><\/blockquote>\n

For Munyi and Lydia, the focus isn\u2019t just on the bottom line\u2014they\u2019re committed to building a strong product first.<\/p>\n

\u201cWe\u2019ve hosted a few live podcast events, and they\u2019re expensive to organize. From our first event, we only made a profit of around Sh10,000<\/strong>, but at least it showed there was some margin.\u201d<\/p><\/blockquote>\n

While podcasting may not be paying off yet, Murugi\u2019s broader content creation career certainly is. In 2023, she revealed she earned a total of Sh10 million<\/strong>, which averages about Sh833,333 per month<\/strong>\u2014if she were to split it like a regular salary.<\/p>\n

After leaving her 9-to-5 job five years ago to pursue content creation full time, Munyi admits that the income can be lucrative, but it\u2019s rarely consistent.<\/p>\n

\u201cJust because you’re a content creator doesn’t mean you\u2019re earning every single month. There are dry seasons\u2014times when brands are not spending or budgets haven\u2019t been released yet,\u201d she explained.<\/p><\/blockquote>\n

She described her income as cyclical:<\/p>\n

\u201cYou might make Sh200,000<\/strong> one month, then hit a dry spell the next. After that, you could land a deal worth Sh1.3 million<\/strong>, then maybe Sh400,000<\/strong> the following month. It\u2019s unpredictable.\u201d<\/p><\/blockquote>\n

Despite the ups and downs, Murugi remains committed to her craft\u2014building platforms, pushing boundaries, and redefining what it means to be a content creator in Kenya\u2019s evolving digital space.<\/p>\n","protected":false},"excerpt":{"rendered":"

Podcasting in Kenya is still an emerging space\u2014and not one where creators can expect to make easy money. According to content creator Murugi Munyi, who co-hosts The Messy In Between alongside Lydia K, the journey has been fulfilling but far from financially rewarding. Despite being consistently ranked among Kenya\u2019s top 10 most-listened-to podcasts on Spotify […]<\/p>\n","protected":false},"author":6069,"featured_media":191346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[136993],"class_list":["post-226495","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-murugi-munyi-news"],"_links":{"self":[{"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/posts\/226495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/users\/6069"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/comments?post=226495"}],"version-history":[{"count":1,"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/posts\/226495\/revisions"}],"predecessor-version":[{"id":226496,"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/posts\/226495\/revisions\/226496"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/media\/191346"}],"wp:attachment":[{"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/media?parent=226495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/categories?post=226495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghafla.co.ke\/ke\/wp-json\/wp\/v2\/tags?post=226495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}