Former Kiss100 presenter Sheila Kwamboka has weighed in on the rise of clout chasing, describing it as a modern-day currency in the digital space.<\/p>\n
Speaking on the Box Pod<\/em> podcast alongside fellow media personality and entrepreneur Mwalimu Racheal, Kwamboka observed that controversy and viral moments have become strategic tools for many influencers, entertainers, and even politicians looking to stay relevant and earn a living.<\/p>\n Mwalimu Racheal pointed out that technology has made it easier for individuals to promote themselves\u2014even without traditional talent or creativity.<\/p>\n \u201cClout chasing has become the easiest way to sell your story. Whether you’re an individual or a brand, there always needs to be something that gets people talking,\u201d she said.<\/p>\n<\/blockquote>\n Kwamboka agreed, noting that today\u2019s audience is drawn to chaos, drama, and sensationalism\u2014fertile ground for clout-driven content.<\/p>\n \u201cWe\u2019re in a world that loves drama. Clout has become the new way to grab attention and connect with audiences,\u201d she said.<\/p>\n<\/blockquote>\n Kwamboka highlighted how the shift from traditional media to digital platforms has changed the game for content creators. Where aspiring actors once lined up for auditions, now anyone who can spark buzz online often gets ahead.<\/p>\n \u201cWhen we moved from TV to digital, everything changed. Clout isn\u2019t about longevity\u2014it\u2019s about staying relevant. The more eyes you attract, the bigger your platform becomes.\u201d<\/p>\n<\/blockquote>\n She explained that clout is now part of a deliberate strategy and business model.<\/p>\n \u201cYou can use clout to grow your brand or push your agenda. Look at Kanye West\u2014every move he makes is calculated. That\u2019s how he stays relevant.\u201d<\/p>\n<\/blockquote>\n Despite acknowledging its power, Kwamboka cautioned against chasing clout without preparation. She brought up the example of Kaveve Kazoze<\/em> singer Ngesh, who went viral but struggled to turn her fame into financial success.<\/p>\n \u201cShe ended up resenting the fame because it didn\u2019t translate to money. Fame without preparation won\u2019t get you far\u2014you have to know how to turn attention into opportunity.\u201d<\/p>\n<\/blockquote>\n Both Kwamboka and Mwalimu Racheal encouraged upcoming creatives to pair viral moments with substance and strategy.<\/p>\n \u201cClout might open the door,\u201d Kwamboka said, \u201cbut only preparation and a clear plan will keep it open.\u201d<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":" Former Kiss100 presenter Sheila Kwamboka has weighed in on the rise of clout chasing, describing it as a modern-day currency in the digital space. Speaking on the Box Pod podcast alongside fellow media personality and entrepreneur Mwalimu Racheal, Kwamboka observed that controversy and viral moments have become strategic tools for many influencers, entertainers, and even […]<\/p>\n","protected":false},"author":6069,"featured_media":141485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[132608],"class_list":["post-227105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-kwambox-news"],"yoast_head":"\n\n
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\nFrom Talent to Trending<\/h3>\n
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\nClout Without Strategy Can Fail<\/h3>\n
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\nA Word to Creators: Pair Virality with Purpose<\/h3>\n
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