“And that is exactly what happened. So I thought the same kind of marketing would work for Posh Palace. And that is why I brought her on board. Along the way, it did not work out, unfortunately.\u201d<\/em><\/p>\n Kaittany then went on to add that she had to fire Kyalo since she was becoming a liability for the business.<\/p>\n \u201cI gave her that opportunity but of course, the thing about influencers is they are not used to having to give capital for anything. Or pay for anything. When you sink sh40 million into a business, really, it cannot amount to influencer marketing. Then in that case, i can afford to pay an influencer marketer sh200,000 per month for that service, if you compare it to the value of the business. So, that is why in the long run it just could not work,\u201d She went on.\u00a0<\/em><\/p>\n “The cracks started showing when it became more about her than the business. Yet, I was the one doing all the hard work, putting in the capital. Over the long run the cracks would definitely show. When they did show, i said, i have to be practical, we may have had a friendship but it is business. We have to be real; we cannot hide it or pretend. That would have gone only so far.\u201d<\/em><\/p>\n Susan, however, is not bitter. She wishes her enemy all the best.<\/p>\n \u201cEveryone has their hair done, from your mother down to the nanny. So there is enough for everybody. We need to employ our marketing strategies across the board. Also, possibly, people will walk into your store, not because of somebody, but because of the services you offer,\u201d Susan explained.<\/em><\/p>\n She continued:<\/p>\n \u201cIn the long run you realise that people don\u2019t even know who this influencer is. It is true, because the kind of clientele i attract don\u2019t even know [her]. I did not know who she was when my husband was introducing me to her. I don\u2019t watch tv. And who i am is my target audience. You could be popular in Kenya but you are not relevant to my target audience unless i am selling airtime or milk to the masses. Right?\u201d<\/em><\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Susan Kaittany is not stopping any time soon, not until the world understands her enemy, Betty Kyalo, had almost zero impact in building Posh Palace other than just hyping it. Kaittany spoke with The Star newspaper recently opening up again on their ugly break up which led to the temporary closure of Posh Palace and […]<\/p>\n","protected":false},"author":6017,"featured_media":58435,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[310],"tags":[5767,1226,1027,19694],"class_list":["post-58434","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-betty-kyallo-and-dennis-okari-break-up-news","tag-betty-kyallo-celebrates-daughters-birthday-news","tag-betty-kyallo-dumped-news","tag-susan-kaittany-news"],"yoast_head":"\nBetty had to go home<\/h3>\n
![\"\"](\"https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2018\/04\/Betty-Kyallo-and-kai.jpg\")
<\/p>\n![\"\"](\"https:\/\/www.ghafla.co.ke\/ke\/wp-content\/uploads\/sites\/4\/2018\/05\/KyalloBettyKTN-990.jpg\")