Kitu Ni #Kukachora
You’ve already heard the term and seen conversations around it on social media. Just what is Kukachora? Our curious team sought to find out and it is actually an exciting intitiative.
Kitu Ni Kukachora is a new initiative by Population Service Kenya, that’s geared towards motivating the youth to make better decisions in their lives. Kukachora is a Kenyan sheng word that’s been conjured up to mean ‘make a plan’. This cool word was developed in conjunction with the youth after extensive surveys among target groups on what phrases best represent the call to make a plan. This phrase will make it easy for the youth to relay with the message being conveyed.
As young people, we are prone to making bad decisions all the time. We do plenty of mistakes while chasing peer status, fun and recognition. The aim of this campaign is to help us avoid these mistakes without dropping the fun things about youth life all together. We are sending out a message to all young people to make better choices and avoid risky behaviors that might jeopardize their chances of a better life
Most of us love partying, fashion, sex and sports. That’s fine. The Kitu Ni Kukachora campaign isn’t a call to righteousness. It’s a call to keep doing all the things you love responsibly so as to avoid negative outcomes. You aren’t going to be young forever so you definitely need to plan out your life. You surely don’t want to go into your thirties and forties ailing and without money or a stable career.
So let’s all chora our lives
The major areas to be addressed in this campaign shall include:
- Education
- Health
- Economic opportunities
- Mass media
- Information technology
- Sports and recreation
- Music and entertainment
There shall be no stern lectures or horrific warnings. A young person’s mind is known to shut out messages that ‘talk at’ them rather than ‘talk to‘ them. This is a friendly platform that will incorporate the opinions and contribute the opinions of everyone in order to create a better society. We are glad to have you all on board.
So, umechora aje life yako? Umejipanga kimaisha? Share your plan with us and let’s discuss ways to empower ourselves.
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