Simphiwe Dana joins Universal Music Group family

Simphiwe Dana becomes the latest musician to join record label Universal Music Group.

She took to Instagram to share how long a process it had been from the negotiation to signing the deal.

“In the past year there was so much I couldn’t talk about. Everything seemed to be taking forever and I had to trust the process. And write and write and write. To offset how heavy my spirit can get, my songs are testimony to this, I try and keep life light around me. I love to joke and laugh to keep that ever present depression away. I’m happy to say on my birthday that I have finally signed that contract which took me months and months to negotiate.”

Simphiwe has not only signed a record deal, but an artist development partnership too.

“I also have some other surprises for you in store. But I’ll say, this contract does not only enable me to deliver a stellar album, but we also are doing a separate partnership where I will identify, develop and groom new artists plus those artists who never got a proper chance during the production of their work. So in a sense I’m about to become a big aunty to a few choice artists of my own choosing.”

Congratulations to her.

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