{"id":2898,"date":"2022-03-16T18:30:25","date_gmt":"2022-03-16T15:30:25","guid":{"rendered":"https:\/\/www.ghafla.com\/sponsored\/?p=2898"},"modified":"2022-03-16T19:43:01","modified_gmt":"2022-03-16T16:43:01","slug":"cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021","status":"publish","type":"post","link":"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/","title":{"rendered":"CIC Insurance: We made Ksh.960M Profit before Tax in 2021"},"content":{"rendered":"<p>CIC Insurance Group Plc is pleased to report a Profit Before Tax of Kshs. 960 Million for the year 2021 compared to a loss before tax of Kshs. 80 Million recorded in 2020, despite the devastating effects of the Covid- 19 pandemic.<\/p>\n<p>The positive results are attributed to the implementation of key transformational initiatives during the year, key among them:<\/p>\n<p>Performance management, Functional structures to support our Corporate Strategic Plan, Operational efficiency, Cost optimization, Digitization, Research and innovation among others.<\/p>\n<p><strong>Key Highlights<\/strong><\/p>\n<p>The Group\u2019s gross written premium excluding pension contributions increased by 16% to Kshs 19.6 billion compared to Ksh16.9 billion at the end of 2020.<\/p>\n<p>Investment income grew significantly by 64% from Kshs. 1.4 Billion in 2020 to Kshs. 2.3 Billion in 2021 driven by increased investments in various instruments.<\/p>\n<p>Operating and other expenses for the year was Kshs 4.7 billion whereas in the previous year the company incurred Kshs 4 billion.<\/p>\n<p>Total assets increased by 7% to Kshs 41.5 billion compared to Kshs 38.8 billion at the end of 2020.<\/p>\n<p>Management fees grew by 35% owing to a growth of 17% growth in assets under management in our CIC Asset Management business from Kshs. 80 Billion to Kshs.94 Billion as customers continued to increase investments for good returns and in a trusted brand.<\/p>\n<p><a href=\"https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2022\/03\/images-2-2.jpeg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2900\" src=\"https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2022\/03\/images-2-2.jpeg\" alt=\"\" width=\"640\" height=\"480\" srcset=\"https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2022\/03\/images-2-2.jpeg 640w, https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2022\/03\/images-2-2-300x225.jpeg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><\/p>\n<p><strong>Kenya Subsidiaries<\/strong><\/p>\n<ul>\n<li>General Insurance Business.<\/li>\n<\/ul>\n<p>Gross Written Premium was up 12% to Kshs. 11.4 Billion compared to Kshs. 10.1 Billion in 2020.<\/p>\n<p>Profit Before Tax increased by 152% from Kshs. 256 Million to Kshs. 644 Million owing to growth in business, improved systems and processes leading to operational efficiency and improved customer experience.<\/p>\n<ul>\n<li>CIC Life Assurance<\/li>\n<\/ul>\n<p>Gross Written Premium grew by 24% from Kshs. 4.9 Billion to Kshs. 6.1 Billion driven by Group and ordinary life.<\/p>\n<p>Owing to the increased claims driven by Covid- 19 pandemic, the company recorded a loss before tax of Kshs. 79 Million.<\/p>\n<ul>\n<li>CIC Asset Management<\/li>\n<\/ul>\n<p>Assets under management grew to Kshs. 94.5 Billion compared to Kshs. 80.6 Billion in 2020 representing a 17% increase.<\/p>\n<p>The Company made a Profit Before Tax of Kshs. 523 Million compared to 361 Million the previous year, an increase of 45%. The company continues to be a market leader in Unit trust business with a 42% market share.<\/p>\n<p><strong>Regional Subsidiaries<\/strong><\/p>\n<p>The regional subsidiaries continued to grow and improve performance contributing to 11% of the Group gross written premium.<\/p>\n<p>CIC Malawi grew gross written premium by 43% while CIC Uganda grew by 44%.<\/p>\n<p>The regional subsidiaries were profitable with exception of CIC Uganda. The regional subsidiaries contributed significantly to the Group\u2019s bottom line.<\/p>\n<p><strong>Outlook<\/strong><br \/>\nCIC Group will continue with the transformation initiatives aimed at growth and improving the business performance.<\/p>\n<p>The key focus is to significantly improve the Underwriting profit for all our businesses in Kenya and the region.<\/p>\n<p>The group continues to review and implement a functional structure to support the achievement of the overall objectives as contained in our Corporate Strategic Plan.<\/p>\n<p>The Group\u2019s focus on balance sheet re-organization is on course and aims at optimal utilization of the available resources including disposal of non-core assets mainly land and focusing on the core business of the Group.<\/p>\n<p>The focus on research and development will be key as well as innovation ensuring capacity to expand our product offering and thus enhance product performance and customer experience.<\/p>\n<p>Additionally, group-wide operational efficiency focusing on cost optimization, systems uptime and process re-engineering is of critical importance and a focus area by the Group.<\/p>\n<p>Digitization is a key priority with optimizing investment in digital technology, mainly self-service channels, portals, and upgrading our systems with modern technology to support group objectives for faster and accurate reporting, decision-making as well as superior customer experience.<\/p>\n<p><strong>Conclusion<\/strong><\/p>\n<p>CIC Insurance Group Plc will continue to be resilient and confident of growth and profitability, in the medium to long term as the economy fully re-opens, and as the group transformation initiatives\u2019 full impact is achieved.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>CIC Insurance Group Plc is pleased to report a Profit Before Tax of Kshs. 960 Million for the year 2021 compared to a loss before tax of Kshs. 80 Million recorded in 2020, despite the devastating effects of the Covid- 19 pandemic. The positive results are attributed to the implementation of key transformational initiatives during [&hellip;]<\/p>\n","protected":false},"author":6067,"featured_media":2899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1100],"class_list":["post-2898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsored","tag-cic-insurance-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>CIC Insurance: We made Ksh.960M Profit before Tax in 2021 - Ghafla! Sponsored Content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CIC Insurance: We made Ksh.960M Profit before Tax in 2021 - Ghafla! Sponsored Content\" \/>\n<meta property=\"og:description\" content=\"CIC Insurance Group Plc is pleased to report a Profit Before Tax of Kshs. 960 Million for the year 2021 compared to a loss before tax of Kshs. 80 Million recorded in 2020, despite the devastating effects of the Covid- 19 pandemic. The positive results are attributed to the implementation of key transformational initiatives during [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"Ghafla! Sponsored Content\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/baks.w.mmuthamia\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-16T15:30:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-16T16:43:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2022\/03\/images-1-1.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"678\" \/>\n\t<meta property=\"og:image:height\" content=\"452\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kibaki Muthamia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@KibakiMuthamia\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kibaki Muthamia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/\"},\"author\":{\"name\":\"Kibaki Muthamia\",\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/#\/schema\/person\/25590dbc17019e72968f9b1637915865\"},\"headline\":\"CIC Insurance: We made Ksh.960M Profit before Tax in 2021\",\"datePublished\":\"2022-03-16T15:30:25+00:00\",\"dateModified\":\"2022-03-16T16:43:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/\"},\"wordCount\":618,\"publisher\":{\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2022\/03\/images-1-1.jpeg\",\"keywords\":[\"CIC Insurance news\"],\"articleSection\":[\"Sponsored\"],\"inLanguage\":\"en-US\",\"copyrightYear\":\"2022\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.ghafla.co.ke\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/\",\"url\":\"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/\",\"name\":\"CIC Insurance: We made Ksh.960M Profit before Tax in 2021 - Ghafla! Sponsored Content\",\"isPartOf\":{\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2022\/03\/images-1-1.jpeg\",\"datePublished\":\"2022-03-16T15:30:25+00:00\",\"dateModified\":\"2022-03-16T16:43:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/#primaryimage\",\"url\":\"https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2022\/03\/images-1-1.jpeg\",\"contentUrl\":\"https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2022\/03\/images-1-1.jpeg\",\"width\":678,\"height\":452},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.ghafla.co.ke\/sponsored\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"CIC Insurance: We made Ksh.960M Profit before Tax in 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/#website\",\"url\":\"https:\/\/www.ghafla.co.ke\/sponsored\/\",\"name\":\"Ghafla! Sponsored Content\",\"description\":\"Ghafla! Sponsored Content\",\"publisher\":{\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.ghafla.co.ke\/sponsored\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/#organization\",\"name\":\"Ghafla! Sponsored Content\",\"url\":\"https:\/\/www.ghafla.co.ke\/sponsored\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2019\/04\/cropped-ghafla-logo-new.png\",\"contentUrl\":\"https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2019\/04\/cropped-ghafla-logo-new.png\",\"width\":187,\"height\":60,\"caption\":\"Ghafla! Sponsored Content\"},\"image\":{\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/#\/schema\/person\/25590dbc17019e72968f9b1637915865\",\"name\":\"Kibaki Muthamia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.ghafla.co.ke\/sponsored\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4da0d415f4d9f20ff38ee50e68f8d31ee89d14b212647b87ce63979f8de584e5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4da0d415f4d9f20ff38ee50e68f8d31ee89d14b212647b87ce63979f8de584e5?s=96&d=mm&r=g\",\"caption\":\"Kibaki Muthamia\"},\"description\":\"Storyteller. SEO &amp; UX Expert. Scriptwriter. CVs &amp; Resumes. Biographies. kibakimuthamia@gmail.com\",\"sameAs\":[\"https:\/\/www.facebook.com\/baks.w.mmuthamia\",\"https:\/\/www.instagram.com\/baksmuthamia\/\",\"https:\/\/www.linkedin.com\/in\/kibaki-muthamia-8930121b0\",\"https:\/\/x.com\/KibakiMuthamia\"],\"url\":\"https:\/\/www.ghafla.co.ke\/sponsored\/author\/baksmuthamia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"CIC Insurance: We made Ksh.960M Profit before Tax in 2021 - Ghafla! Sponsored Content","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/","og_locale":"en_US","og_type":"article","og_title":"CIC Insurance: We made Ksh.960M Profit before Tax in 2021 - Ghafla! Sponsored Content","og_description":"CIC Insurance Group Plc is pleased to report a Profit Before Tax of Kshs. 960 Million for the year 2021 compared to a loss before tax of Kshs. 80 Million recorded in 2020, despite the devastating effects of the Covid- 19 pandemic. The positive results are attributed to the implementation of key transformational initiatives during [&hellip;]","og_url":"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/","og_site_name":"Ghafla! Sponsored Content","article_author":"https:\/\/www.facebook.com\/baks.w.mmuthamia","article_published_time":"2022-03-16T15:30:25+00:00","article_modified_time":"2022-03-16T16:43:01+00:00","og_image":[{"width":678,"height":452,"url":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2022\/03\/images-1-1.jpeg","type":"image\/jpeg"}],"author":"Kibaki Muthamia","twitter_card":"summary_large_image","twitter_creator":"@KibakiMuthamia","twitter_misc":{"Written by":"Kibaki Muthamia","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/#article","isPartOf":{"@id":"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/"},"author":{"name":"Kibaki Muthamia","@id":"https:\/\/www.ghafla.co.ke\/sponsored\/#\/schema\/person\/25590dbc17019e72968f9b1637915865"},"headline":"CIC Insurance: We made Ksh.960M Profit before Tax in 2021","datePublished":"2022-03-16T15:30:25+00:00","dateModified":"2022-03-16T16:43:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/"},"wordCount":618,"publisher":{"@id":"https:\/\/www.ghafla.co.ke\/sponsored\/#organization"},"image":{"@id":"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2022\/03\/images-1-1.jpeg","keywords":["CIC Insurance news"],"articleSection":["Sponsored"],"inLanguage":"en-US","copyrightYear":"2022","copyrightHolder":{"@id":"https:\/\/www.ghafla.co.ke\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/","url":"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/","name":"CIC Insurance: We made Ksh.960M Profit before Tax in 2021 - Ghafla! Sponsored Content","isPartOf":{"@id":"https:\/\/www.ghafla.co.ke\/sponsored\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/#primaryimage"},"image":{"@id":"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2022\/03\/images-1-1.jpeg","datePublished":"2022-03-16T15:30:25+00:00","dateModified":"2022-03-16T16:43:01+00:00","breadcrumb":{"@id":"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/#primaryimage","url":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2022\/03\/images-1-1.jpeg","contentUrl":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2022\/03\/images-1-1.jpeg","width":678,"height":452},{"@type":"BreadcrumbList","@id":"https:\/\/www.ghafla.co.ke\/sponsored\/cic-insurance-we-made-ksh-960m-profit-before-tax-in-2021\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.ghafla.co.ke\/sponsored\/"},{"@type":"ListItem","position":2,"name":"CIC Insurance: We made Ksh.960M Profit before Tax in 2021"}]},{"@type":"WebSite","@id":"https:\/\/www.ghafla.co.ke\/sponsored\/#website","url":"https:\/\/www.ghafla.co.ke\/sponsored\/","name":"Ghafla! Sponsored Content","description":"Ghafla! Sponsored Content","publisher":{"@id":"https:\/\/www.ghafla.co.ke\/sponsored\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ghafla.co.ke\/sponsored\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.ghafla.co.ke\/sponsored\/#organization","name":"Ghafla! Sponsored Content","url":"https:\/\/www.ghafla.co.ke\/sponsored\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ghafla.co.ke\/sponsored\/#\/schema\/logo\/image\/","url":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2019\/04\/cropped-ghafla-logo-new.png","contentUrl":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-content\/uploads\/sites\/16\/2019\/04\/cropped-ghafla-logo-new.png","width":187,"height":60,"caption":"Ghafla! Sponsored Content"},"image":{"@id":"https:\/\/www.ghafla.co.ke\/sponsored\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.ghafla.co.ke\/sponsored\/#\/schema\/person\/25590dbc17019e72968f9b1637915865","name":"Kibaki Muthamia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.ghafla.co.ke\/sponsored\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4da0d415f4d9f20ff38ee50e68f8d31ee89d14b212647b87ce63979f8de584e5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4da0d415f4d9f20ff38ee50e68f8d31ee89d14b212647b87ce63979f8de584e5?s=96&d=mm&r=g","caption":"Kibaki Muthamia"},"description":"Storyteller. SEO &amp; UX Expert. Scriptwriter. CVs &amp; Resumes. Biographies. kibakimuthamia@gmail.com","sameAs":["https:\/\/www.facebook.com\/baks.w.mmuthamia","https:\/\/www.instagram.com\/baksmuthamia\/","https:\/\/www.linkedin.com\/in\/kibaki-muthamia-8930121b0","https:\/\/x.com\/KibakiMuthamia"],"url":"https:\/\/www.ghafla.co.ke\/sponsored\/author\/baksmuthamia\/"}]}},"_links":{"self":[{"href":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-json\/wp\/v2\/posts\/2898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-json\/wp\/v2\/users\/6067"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-json\/wp\/v2\/comments?post=2898"}],"version-history":[{"count":1,"href":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-json\/wp\/v2\/posts\/2898\/revisions"}],"predecessor-version":[{"id":2901,"href":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-json\/wp\/v2\/posts\/2898\/revisions\/2901"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-json\/wp\/v2\/media\/2899"}],"wp:attachment":[{"href":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-json\/wp\/v2\/media?parent=2898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-json\/wp\/v2\/categories?post=2898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ghafla.co.ke\/sponsored\/wp-json\/wp\/v2\/tags?post=2898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}