{"id":3974,"date":"2025-03-07T10:30:50","date_gmt":"2025-03-07T07:30:50","guid":{"rendered":"https:\/\/www.ghafla.co.ke\/sponsored\/?p=3974"},"modified":"2025-03-07T17:48:43","modified_gmt":"2025-03-07T14:48:43","slug":"kenya-to-debut-in-cannes-young-lions-competition-in-partnership-with-safaricom-and-tusker","status":"publish","type":"post","link":"https:\/\/www.ghafla.co.ke\/sponsored\/kenya-to-debut-in-cannes-young-lions-competition-in-partnership-with-safaricom-and-tusker\/","title":{"rendered":"Kenya to Debut in Cannes Young Lions Competition in Partnership with Safaricom and Tusker"},"content":{"rendered":"

For the first time in history, Kenya will officially host a local edition of the prestigious Cannes Young Lions competition, giving young creatives a chance to compete globally at the world\u2019s top advertising and creativity festival and awards show; the Cannes Lions International Festival of Creativity in France.<\/p>\n

This landmark moment will see six of Kenya\u2019s best and brightest young creatives earn the once in a lifetime opportunity to represent the country in the global Young Lions Competition, competing against the world\u2019s top emerging talent.<\/p>\n

\"\"<\/a><\/p>\n

Additionally, one student will attend the Roger Hatchuel Student Academy, ensuring Kenya\u2019s next generation of creative minds is empowered to shape the future of the industry.<\/p>\n

As the Title Sponsor, Safaricom is playing a pivotal role in enabling this groundbreaking initiative, reinforcing its dedication to investing in Kenyan talent, digital transformation and the creative economy.<\/p>\n

“Creativity and innovation are at the heart of Kenya\u2019s future. Through our partnership with Young Lions Kenya, we are proud to give young creatives the platform to showcase their talent on the world\u2019s biggest stage<\/em>“, said Dr. Peter Ndegwa(CBS), CEO, Safaricom.<\/p>\n

“This initiative aligns with our mission to empower young minds through opportunities that fuel growth and innovation<\/em>,” added Zizwe Awour, Brand and Marketing Director, Safaricom.<\/p>\n

Tusker; Kenya\u2019s most iconic alcoholic beverages brand who have come on board as one of the competitions key partners, continue their rich legacy of championing Kenyan culture, creativity and innovation through their investment in the Young Lions Kenya competition.<\/p>\n

“Tusker has always been at the heart of Kenya\u2019s creative and cultural evolution. In line with our brand purpose, we are proud to play a role in empowering young creatives to take their talent to the global stage on which Kenyan creativity deserves to be celebrated<\/em> \u201d, said Mark Ocitti, Managing Director, KBL<\/p>\n

The launch of Young Lions Kenya signals a new era of opportunity for the country\u2019s young creatives.<\/p>\n

Kenya\u2019s official representation at Cannes Lions 2025 will not only elevate local talent but also cement Kenya\u2019s place as a powerhouse in the international creative landscape.<\/p>\n

“For years, Kenyan creativity has been making waves globally, but this is the first time we have an official pipeline to showcase and nurture our best young talent. <\/em><\/p>\n

This is more than a competition – it\u2019s a launchpad for Kenya\u2019s creative future<\/em>,” said Alemu Emuron, Chief Creative Officer, The Quollective & Official Festival Representative of Cannes Lions in Kenya.<\/p>\n

\"\"<\/a><\/p>\n

Young Lions Kenya is a testament to the growing strength of Kenya\u2019s creative economy and the commitment of key industry leaders to nurture young talent, foster innovation and place Kenya firmly on the global creative map.<\/p>\n

\u201cYoung Lions Kenya represents the kind of bold, future-focused investment that will shape the next generation of creative leaders. This is just the beginning, and we can\u2019t wait to see what our young creatives will achieve<\/em>\u201d said Serah Katusia, CEO, Belva Digital.<\/p>\n

This milestone is just the beginning. Young Lions Kenya is set to become a cornerstone in the development of Kenya\u2019s creative industry, inspiring the next wave of talent to push boundaries, challenge norms and redefine what Kenyan creativity can achieve on the world stage.<\/p>\n","protected":false},"excerpt":{"rendered":"

For the first time in history, Kenya will officially host a local edition of the prestigious Cannes Young Lions competition, giving young creatives a chance to compete globally at the world\u2019s top advertising and creativity festival and awards show; the Cannes Lions International Festival of Creativity in France. This landmark moment will see six of […]<\/p>\n","protected":false},"author":6067,"featured_media":3975,"comment_status":"open","ping_status":"open","sticky":false,"template":"template-parts\/template3.php","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1321,1323,1322],"class_list":["post-3974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sponsored","tag-cannes-lions-2025-news","tag-cannes-lions-international-festival-news","tag-young-lions-kenya-news"],"yoast_head":"\nKenya to Debut in Cannes Young Lions Competition in Partnership with Safaricom and Tusker - Ghafla! 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