From Hustle to Hope: Fixing Youth Unemployment

It’s no secret – Kenya’s youth are full of energy, ambition, and ideas. But for far too many of them, those ideas are stifled by one harsh reality: unemployment.

Walk through any town, from Kisumu to Kitui, and you’ll meet bright, capable but idle young people with diplomas and degrees.

Many remain jobless – or worse, underemployed in roles far below their qualifications.

And the numbers don’t lie: Over 15% of Kenyans aged 20–24 are unemployed. That’s not just a statistic – it’s a national emergency.

Viral ‘Chipo Mwitu’ vendor Bevarline Kwamboka at her stand in Nairobi (Image: Facebook)

Why Are So Many Young Kenyans Struggling to Find Work?

The issue runs deeper than just “a lack of jobs.” It’s a complex mix of structural and social barriers:

Mismatch between skills and opportunities: Thousands graduate each year with certificates and degrees that don’t align with market needs.

Urban-rural inequality: Most formal jobs are concentrated in cities, while rural youth are left relying on subsistence farming and informal gigs.

Gender disparities: Young women are hit even harder. Many face limited access to education, cultural barriers, and fewer job openings.

We can’t afford to ignore this anymore.

So, What’s the Solution, Then?

If we want to turn the tide on youth unemployment, we need solutions that create real, immediate impact – not just paper policies.

Here are three bold approaches:

1. Revolutionize Agriculture for the Next Generation

Yes – agriculture. But not the old way.

Imagine an agricultural sector where young people are trained in modern farming techniques, equipped with the right tools, and connected to markets.

By scaling up access to fertilizer subsidies, providing hands-on training, and supporting agribusiness start-ups, we can transform farming into a profitable, youth-driven industry.

2. Expand Public Works Programs with a Purpose

Programs like Climate WorX Mtaani are already making waves – but what if we went bigger?

We need nationwide green jobs programs targeting youth in both urban slums and rural areas.

Think: tree planting, waste management, flood control, and road upgrades – projects that offer income, training, and dignity.

3. Tap into the Digital Goldmine

The future of work is digital – and Kenya’s youth are more than ready.

Let’s invest in digital literacy programs, open remote work training hubs, and build partnerships with the private sector to unlock opportunities in freelancing, IT, and Business Process Outsourcing (BPO).

Youths push a loaded cart on a street to cash in on perennial water shortage in Nairobi (Image: Google)

What Does the Future Hold? 

Tackling youth unemployment won’t happen overnight. It calls for long-term, systemic change:

  • Education reform to align training with job market trends
  • Youth-friendly financing through the Youth Enterprise Fund and Hustler Fund
  • Public-private partnerships to scale industries that can hire en masse

Social protection for informal sector workers – because even the hustlers need a safety net.

In a Nutshell …. 

Kenya’s greatest asset is its young people. But without jobs, their potential risks becoming a ticking time bomb.

It’s time we reimagined employment – not as a privilege, but as a right. A goal. A national priority.

Because when we invest in youth employability, we don’t just create jobs – we create a future.

Unveiling Venna – an incredibly gifted Kenyan songstress who awesomely aced the Weekend Love cover!

The real definition of a natural star?

This is someone who’s perfected a skill that’s not an easy scoop. A natural star follows an innate passion, doesn’t pursue the limelight – it’s the other way round.  A star is modest, usually media-shy.

That’s a subdued description of Venna, the artist.

Venna has beautifully mastered voice art and its techniques to produce top tier songs. She has an enviable cache of releases of her own composition. She then ices the cake with incredible covers to popular global songs. She is earthly, cool and the deceptive girl-next-door vibe.

An alumni of Keveye Girls High in Vihiga County, Venna – real name Venessa Akinyi – was born and raised in metropolitan Kisumu City.

She’s teamed up with Producer Crazy Monkey – quite as faceless – to produce her masterpieces, via Street Breeze Records. On a daily hustle basis, Venna is at the studio with artists writing, singing bridges and fine-tuning her vocals.

Venna may have a limited playground at the moment, but her singing easily puts her on a world grand stage with Ariana Grande, Skylar Grey, Sia and the perennial Alicia Keys. It’s not hyperbole, she’s gifted.

Venna has written and released amazing lyrical pieces – Magic, Abu and Melanin, alongside Jamie, Biggy Styles & Emcee Kella – all collectible works of art. It’s the world of covers, though, that really sets her a mile ahead of her peers.

Take one of her signature covers, Right Away, by Seyi Shay.

If you didn’t know, in 2018, Right Away was listed among the most difficult songs to re-do by the reality show America Got Talent. Only a handful of people across the world have been known to successfully pass an audition stage with it.

Trust Venna to deliver a flawless Right Away cover.

Amongst her impressive tally of amazing covers, she’s attempted the Weekend Love cover, originally done by Chris Martin over the Warm Kingston Riddim. Weekend Love is popular on the Kenyan dance hall party scene.

Question: Which Kenyan artist do you look up to, or pair up with for a duet?

Venna: Phy.

(Not a moment’s hesitation).

The thing with soulful covers, is that a review may be biased – say, artist’s appeal and emotional vibe. Supposing that’s possible, sample Venna’s latest cover – a water tight rendition of Man Down, by the perennial hit maker, Rihanna:

https://www.youtube.com/watch?v=vEOysACSjRw