Musicians across Kenya are set to benefit from a new government directive that significantly increases the fees politicians must pay to use music during campaign activities.
The Ministry of Youth Affairs, Creative Economy and Sports has introduced revised tariffs aimed at ensuring artists receive fair compensation as the country gears up for the 2027 election cycle.
The changes are outlined in the Consolidated Music and Audiovisual Works Tariff, which requires political parties and individual candidates to pay for the use of copyrighted music in promoting their agendas.
New pricing structure for campaigns
Under the new guidelines, political parties will pay the highest flat rate. Any party intending to use music for rallies, launches, and general campaign activities will now be required to pay KSh 600,000 annually.
Individual candidates will be charged based on the positions they are contesting:
- Presidential candidates: KSh 500,000
- Governors: KSh 200,000
- Senators: KSh 150,000
- Members of the National Assembly (including Woman Representatives): KSh 100,000
- Members of County Assembly (MCAs): KSh 15,000
The move is expected to provide much-needed income for artists, whose work is often widely used during campaign periods without proper compensation.
Strengthening the creative economy
The directive was gazetted by Salim Vurya as part of broader efforts to formalise and protect Kenya’s creative sector.
For years, artists have raised concerns about the unauthorised use of their music during elections, with little or no financial return. The new tariffs are intended to establish a clear legal framework that ensures creators are paid whenever their work is used in political campaigns.
Many musicians have welcomed the move, noting that campaign seasons often demand high levels of performance and exposure without corresponding financial benefits. With the new structure in place, artists stand to gain when their songs become campaign anthems.
Looking ahead to 2027
As political activity begins to build ahead of the 2027 Kenyan General Election, the directive is expected to professionalise how music is used in the public space.
For many artists, music remains their primary source of income, and the rising cost of living has made sustainability a challenge. The revised tariffs offer a potential financial boost, giving creatives hope for greater stability both during and beyond the election period.





