Kenyan artists, especially the new-age ones, should be worried sick about Zzero Sufuri. I can’t stress this enough.
Apart from the fact that his style is different, this young dancehall is getting popular by the day yet he’s not using explicity to grow his fan base. That is almost unheard of in Kenya!
Kenyan music has become so raunchy so much so that if you are not singing about sex, women’s rears, boobs or their genitalia then your people will disregrd your music. But you see, Zzero is not doing that.
Well, you could argue that he’s popular today because he gathered courage and released a song about smoking weed.
I’m not disputing that notion but let’s be honest, how many people can compose a song like Zimenishika? How many Kenyan songs are out there about smoking weed? How many of them garnered 900,000 views in 6 weeks?
The way I see it, Zzero Sufuri is very talented. He thinks outside the box. That way, he’s able to make music that can cut across audiences.
Chances are, most of the people who enjoy Zimenishika have no clue what a blunt looks like.
If you listen to his lyrics word for word, you’ll realize that he put a lot of thought when he was writing the song down. You’ll also notice that he has infused dancehall with mumble rap, isn’t Zzero Sufuri a genius?
Also read: Zzero Sufuri’s ‘Zimenishika’ is a masterpiece (Video)
One day, Kenyans will get tired of listening to explicit songs. It will be too much since every new artist thinks it is the only way to get known.
Believe you me, that day is just around the corner. The lamba lolo, geuka nikubeng and wamlambez singers should brace themselves.
When that day comes, the likes of Zzero Sufuri will be left standing because he’s actually talented!
Watch his latest single Matisha below.