Tag: just-ivy-news

After graduating from university, Ivy ‘Just Ivy’ Mugo secured what she describes as a ‘well-paid’ position in the sales and marketing department at Farmers Choice. By age 22, she had advanced to the role of sales supervisor, managing a team and enjoying additional perks alongside her salary.

“The pay was great at the time. My net salary ranged between Sh50,000 and Sh60,000. I lived at home with my parents and drove my mother’s car, with fuel expenses covered by Farmers Choice. Every month, I brought home plenty of sausages and other goodies. The money was good back then,” Just Ivy recalls.

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https://www.ghafla.co.ke/ke/just-ivy-africa-confesses-to-being-a-bully-in-high-school/

With minimal financial obligations, Just Ivy admits she became a party enthusiast, spending freely without worrying about saving. This lifestyle, however, eventually caught up with her—a mistake she says she’ll never forget.

“I did save, but not much because I was living the high life and making good money. My serious saving began after I was let go from Farmers Choice,” she says.

Her carefree lifestyle took a downturn after a night of farewell partying that extended until dawn.

“I was still partying and ended up in a relationship with the wrong type of guy. One night, we were out partying, and I had to be at the office by 5 a.m. the next day, which was a Saturday— a crucial day for Farmers Choice. I used to work Monday to Saturday, but there I was, still at the club at 4 a.m. In a drunken state, I made the bad decision to leave the club without telling anyone and got into a car accident,” she recounts.

Unable to make it to work, the consequences were severe.

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https://www.ghafla.co.ke/ke/just-ivy-reframing-njaanuary-with-positivity-and-personal-agency/

“It wasn’t a serious accident since no one was hurt, but it was enough for me to miss that Saturday, leading Farmers Choice to say, ‘You can’t come back.’ They could tell something was wrong with my lifestyle. I had already been warned for the same issue—absconding duty due to partying. So, I was let go immediately and rightfully so. I was fired and forced to resign,” Just Ivy adds.

The experience, she says, has not only shaped her character for the better but also motivated her to adopt better saving habits as a safeguard against future challenges.

Popular Kenyan influencer Just Ivy is challenging the traditional narrative of “Njaanuary,” the notoriously tight-budget January in Kenya. Instead of lamenting financial woes, she’s promoting a message of abundance and strategic planning.

Breaking Free from the “Dry Spell” Mindset:

Ivy acknowledges that past Januaries for her were indeed “dry spells,” but she’s urging others to step outside this limiting perspective. She recognizes that not everyone experiences financial hardships in January, and wants to connect with those who are thriving despite the supposed “Njaanuary” slump.

Engaging with Different Perspectives:

Ivy highlights the importance of acknowledging diverse realities. While some grapple with financial constraints, others may be enjoying post-holiday bliss or maintaining successful routines. She seeks to engage with individuals who are eating well, healthy, and demonstrating success, not as a judgment on those facing difficulties, but as a conscious choice to surround herself with positive energy.

Personal Responsibility and Strategic Planning:

Ivy emphasizes that personal responsibility plays a crucial role. She encourages people with consistent income and skills to analyze their spending patterns and make strategic plans to avoid repeated financial struggles in January. By taking ownership of their finances, individuals can break the cycle of “choosing” Njaanuary hardships year after year.

Openly Sharing Her Journey:

While acknowledging her own past “dry Januaries,” Ivy showcases the power of planning. By taking proactive measures, she’s experiencing a financially comfortable January this year. Sharing her journey is not about boasting, but about inspiring others to take control of their finances and break the cycle of Njaanuary limitations.