Tag: Njugush news

Timothy Kimani, popularly known as Njugush, and his wife, Celestine Ndinda, have paid tribute to the late media personality Mary Njambi Koikai, also known as Jahmby, by featuring her image in their second matatu.

In a video shared by Celestine on Instagram on February 4, 2025, the unveiling of their new 36-seater matatu revealed striking graffiti of Jahmby on the back seat.

Jahmby Koikai’s Passing

Jahmby Koikai passed away on June 4, 2024, at the age of 38 while undergoing treatment at a Nairobi hospital following a prolonged battle with endometriosis.

Njugush Says Brands Find His Rate Card Too Costly

She was laid to rest on June 14, 2024, at Lang’ata Cemetery in a ceremony attended by reggae fans, celebrities, and political figures. Throughout her health struggles, she kept her followers updated via social media, openly sharing her journey.

Njugush’s Matatu Business

Njugush and Celestine ventured into the matatu industry in April 2024.

At the launch of their first matatu, Njugush expressed enthusiasm about diversifying his ventures.

“I want to explore different opportunities, including farming. This is a trial, and I’m hopeful it will succeed. As artists, we should use our success wisely and invest in different ventures,” he stated.

Barbara Celebrates Late Sister Njambi Koikai’s Heavenly Birthday

The comedian also expressed gratitude to his close friends, including Butita, Abel Mutua, Judy Mutua, and Philip Karanja, for their support.

“These are the people whose images are inside our matatu. Hard work is essential, but ultimately, it’s God’s grace. Kenyans, please support our venture. I’m hopeful for the best,” he added.

The couple has named both 36-seater matatus after their sons, Tugi and Toria.

Content creator and comedian Timothy ‘Njugush’ has revealed that many brands and clients often complain that his rate card is too pricey when approaching him for influencer and endorsement deals.

However, Njugush, regarded as one of the country’s highest-earning content creators, defends his rates, stating that they are carefully calculated based on factors such as data, research, and his ability to meet client expectations.

CHECK OUT:

Njugush Shares Experience of Being Fired After Requesting a Sh2,000 Pay Raise to His First Major Salary

Explaining his pricing strategy, Njugush said his rates reflect the value he brings to a brand, emphasizing that his extensive experience in the industry has taught him when to charge premium rates and when to be more flexible. He also highlighted that he initially did many free jobs before establishing himself.

“Brands often feel my rate card is too expensive,” he said. “But my pricing is research-based. The value I provide matches what I charge. I’ve been in this field for ten years, so I know when to raise or lower my rates. And to be honest, I did a lot of free work when I was starting out.”

Interestingly, Njugush admitted that he sometimes inflates his rates intentionally to discourage brands he feels would be difficult to work with or those whose key performance indicators (KPIs) he might not meet.

“I use a high rate card as a polite way to turn down certain jobs,” he explained. “For brands I’m not confident about working with or meeting their expectations, I give a high quote. The challenge comes when some of these brands actually agree to the inflated rates—that’s when I have to be honest and turn them down.”

ALSO CHECK OUT:

Njugush opens up about his difficult childhood and suicide attempt

Njugush emphasized his commitment to ensuring clients get value for their investment, explaining that his reputation and brand are built on trust and delivering results, not just collecting paychecks.

“I’ve rejected certain jobs because I knew I couldn’t deliver. But if I’m confident in providing value, my rates must reflect that. I consider various factors—does it cover production costs? What’s the opportunity cost? Taking one job means I may miss out on another brand’s offer. Plus, I have to stick to your brand for a while, which means I can’t work with competitors. That’s a risk, and it must be accounted for in the rate card,” he added.

It’s been a decade since comedian and content creator Timothy ‘Njugush’ Kimani first gained fame. Reflecting on his journey, Njugush remembers the challenges he faced before establishing a stable career in entertainment.

He recalls the difficult days of being well-known but financially struggling. “Being famous and broke is tough—it can mess with your mind. I remember going to a KTN interview, being recognized everywhere but barely able to afford the Sh50 bus fare. People couldn’t understand how someone could be both famous and broke. Once, someone saw me buying paraffin and was surprised I was using kerosene,” he shares.

CHECK OUT:

Njugush opens up about his difficult childhood and suicide attempt

Njugush was once abruptly fired from a lead role on a TV show after requesting a modest Sh2,000 pay increase. He also remembers his first notable paycheck of Sh5,000, which began to transform his career. Now, he charges hundreds of thousands, even millions, depending on the project when clients reach out to him.

Before launching his online career, Njugush was featured in popular TV shows like *Hapa Kule News* and *The Real Househelps of Kawangware*, which brought him fame but little financial gain. *The Real Househelps of Kawangware*, produced by Protel Studios for KTN TV, became especially popular. “The show was a big hit in Kenya and even abroad, and Kenyans in the diaspora always wanted to meet me. But back then, I was still broke and could hardly afford bus fare to the city,” Njugush recalls.

By the end of the show’s 100 episodes in 2015, Njugush asked Protel Studios for a pay raise. “I invited the whole crew to my place in Kinoo and suggested we push for even a small Sh2,000 increase for our 2016 contracts, given the show’s success,” he explains. However, in early 2016, he noticed production had resumed without him. “I found out that the cast had been warned against asking for a raise, and I’d been dismissed for leading the effort. That was the end of my time on *The Real Househelps of Kawangware*.”

ALSO CHECK OUT:

Content Creators Should Learn From Njugush and Monetize Their Audience Directly

Despite his contributions, Njugush says he earned little from his TV roles. When he was let go in 2016, he began posting skits on Instagram with his wife as his videographer, just for fun while planning his next steps. “One day, someone offered Sh5,000 to feature her brand in a skit. That’s when I realized if people would pay for content with only 50,000 followers, we could earn more with a million or more followers. That was a turning point,” he says.

Today, Njugush is among the top earners in content creation, securing hundreds of thousands to millions of shillings through brand partnerships, endorsements, and event hosting.

Comedian Timothy Njugush Kimani, commonly known as Njugush, has shared the story of his challenging upbringing, revealing a difficult childhood despite his current success in the entertainment industry.

CHECK OUT:

Content Creators Should Learn From Njugush and Monetize Their Audience Directly

Born 33 years ago, Njugush initially lacked the ability to speak due to a condition called ankyloglossia, where the tongue is tethered to the floor of the mouth by the frenulum. In his memoir, “Whispers from My Childhood: Through Thick and Thin,” Njugush explains that this condition raised concerns about his ability to develop speech and limited his opportunities. His mother noticed something was wrong when he was about a month old, as he didn’t cry like other infants. After three weeks of observations and tests at Meru County General Hospital, doctors diagnosed him as tongue-tied. A procedure was performed to correct the issue by releasing the frenulum.

This was just one of the many challenges Njugush faced growing up. He also struggled with emotional instability, which led him to attempt suicide in April 2005. Njugush describes feeling lonely and out of place after his family moved to Joska, Machakos County, leaving him behind in the village to stay with his aunt while he finished school. He expressed uncertainty about his motivations at the time, questioning whether he was overwhelmed by the rapid changes in his life or if it was a symptom of melancholy.

ALSO CHECK OUT:

Commentator and his girlfriend discuss insights gained from Njugush and Celestine Ndinda.

Njugush also recounted his struggles with bedwetting during childhood. His mother addressed this issue with a reward system, giving sweets to the child who did not wet the bed—a system that motivated him and his brother to stay dry.

Despite these challenges, Njugush has become a prominent comedian in Kenya, earning significant income from ambassadorial and brand deals. His success is so notable that even President William Ruto once joked that Njugush and fellow comedian Butita earn more than he does.

Online skit comedian Njugush, who has recently been vocal about governance and political issues, has ruled out the possibility of entering politics.

Njugush, known for his sharp critiques of the government, appearances on TV programs for commentary, and sketches imitating politicians accused of poor governance and corruption, maintains that despite his deep involvement in the country’s affairs, becoming a politician is not in his plans.

CHECK OUT:

Kenyans React as Njugush and Abel Mutua Defend Butita

“I don’t think I can be a politician; it’s not in my place. I am not cut out for leadership. Everyone should stick to what they do best. I am powerful in what I do with skits, and that’s where I can make an impact. I can’t go into leadership because it’s not my thing. That’s the problem we’re facing in this country – people who are not qualified are in those positions,” Njugush explains.

The comedian recently released a book titled Whispers from My Childhood, which details his journey growing up.

Wife of popular comedian Njugush, Celestine Ndinda recently shared an educational video on her social media page that has gone viral. The clip features Njugush teaching the importance of using natural manure, a stark contrast to the chemical fertilizers many people rely on today.

Njugush’s dedication to his farm, evident in the video, has sparked a wave of admiration from his female fans. Many have showered him with praise for his hard work and knowledge of agriculture, calling him the epitome of a “manly man.”

One fan, Georgina, commented,

“Mama Tugi [Celestine’s nickname], you found yourself a real man. Kimani [Njugush’s real name] was raised well!”

Another admirer expressed her desire for a partner like Njugush, highlighting the impact his work ethic and character have had on his audience.

This outpouring of appreciation comes shortly after Njugush and Celestine launched a new business venture – a minivan operating on the Kitengela route. This is just one example of the “low key hustles” the couple tackles together.

The Wakimani’s story resonates with many, particularly those who admire their rise from humble beginnings. Their dedication to hard work and commitment to their family serves as an inspiration, especially for their two sons.

Comedian Njugush has responded to criticism of his comedy style, saying that he only takes feedback from people who know what they are talking about.

In an interview with fellow comedian Oga Obinna, Njugush said that he has received feedback from people who say that he should add more to his comedy. However, he said that he only listens to feedback from people who have seen his shows and know what he is capable of.

“A cow cannot take criticism from a dog, an elephant cannot take criticism from a fish,” Njugush said. “This is the point, I take criticism, but not the one of, ‘Hii inawork wacha!’ Tunataka hii reowork hapa nje na haikuwork huku nje uifanye.”

Njugush’s comments come after he was criticized by a section of Kenyans and even veteran rapper Jua Cali, who said that he didn’t find his style of comedy funny. However, Njugush’s loyal fans have come to his defense, and even fellow celebrities like Abel Mutua and Kate Actress have spoken out in his support.

Njugush said that he is not bothered by the criticism, and that he will continue to do what he does best.

“I changed a lot of things from TNTT 1,” he said. “For example, people said we want Wakavinye more on stage, those are people who said. So we’ve been gradually adding her time on stage, so I listen to such criticsm.”

Njugush’s comments have been met with mixed reactions. Some people have praised him for his confidence, while others have said that he is being arrogant. However, one thing is for sure: Njugush is not going to let the critics get him down.

Popular Kenyan comedian Timothy Kimani, popularly known as Njugush, has finally explained why his son Tugi’s YouTube channel has been inactive for the past two years.

The channel, which boasts over 142,000 subscribers, was known for its comedic skits featuring Tugi and his mother Celestine Ndinda. However, the channel has not uploaded any new content since 2021.

In a recent interview, Njugush said that the channel’s hiatus was due to a combination of factors, including school and the COVID-19 pandemic.

“When we started the channel, Tugi was still in primary school,” Njugush said. “He was finding it difficult to balance school work and creating content for the channel.”

The COVID-19 pandemic also made it difficult for Tugi to create content, as schools were closed and he was spending more time at home.

“During the pandemic, we were all at home, so it was hard to find time to film videos,” Njugush said.

Njugush said that he and Tugi are now planning to start uploading new content to the channel soon.

“We’re now back in school and things are getting back to normal, so we’re planning to start uploading new content soon,” Njugush said.

He also said that he and Tugi are planning to make some changes to the channel, including adding new features and improving the quality of the content.

“We’re planning to make some changes to the channel,” Njugush continued. “We want to add new features and improve the quality of the content.”

Njugush’s fans are excited to hear that the channel will be making a comeback. They have been eagerly awaiting new content from Tugi, and they are looking forward to seeing what he comes up with next.