Kenya’s Biggest Mobile Song Contest Ultimately Unveiled; Winner Set to Record a Deal With Akon and Earn a Whopping Cash Prize of Ksh 3.4 Million

Airtel and Trace TV have partnered to provide Kenyan youth with a platform to showcase their talents in a karaoke challenge and stand a chance of a record deal with RnB heartthrob Akon.

The competition will allow participants an option to rehearse on a phone karaoke that scores the performance. Without having to stand in big long queues, all that participants have to do is Call, Sing and Win a chance to become the next big music star in Kenya and possibly across Africa and the world. This becomes the first song contest of its kind that will provide an opportunity for Kenyan youth to compete with others across Africa by simply calling in a short code number.

The partnership kicked off on 25th September with the launch of the Airtel Trace Music Star competition which will run until 4th January 2015. The competition is only open to Airtel subscribers. Numbers ported to Airtel will also be eligible for entry. The 6 best entries from Kenya will be selected by a panel of judges and will be announced on 4th January 2015. The finalists will be promoted on TRACE urban and the Web. The public will vote for their favorite entry through a short code 33733 and the winner will be announced at a National Grand Finale event on 4th January 2015; Kenyan representative will then move on to the Pan African stage to compete with other African representatives for the ultimate prize.

The grand finale will be held in March 2015. The partnership with TRACE Music Star will last three years. Other prizes up for grabs in the competition include – cash prizes and mobile phones. The overall winner will walk away with a prize of 30 000 Euros in cash (Ksh 3.4 Million at the curent exchange rates), a recording deal with Universal music, mentorship by Akon and a 5 star trip to New York City. For more information visit: www.africa.airtel.com/kenya