Life Takes a DepressingTurn for Sauti Sol after the Release of Their Steamy Video ‘Nishike’

Boring. Average. Feeble. Mediocre. That’s what society wants us to be. ‘Do not be a risk taker’, ‘play it safe’, ‘don’t stand out fit in’ they say but as we all know everyone who has made a change was willing to break out of the norm .They dared to become different.

I believe as human beings we should dare to be different, a little weird maybe, bend and break the rules if possible. Being different or revamping yourself to stand out from the crowd however comes at a price, just like the band Sauti Sol has come to realize .

In his blog Bien Aime says:

“With the release of our third album around the corner, a bi-weekly meeting to discuss general progress is paramount. This morning we (Sauti Sol) met with our overall management to discuss the way forward. The meeting started in a rather disheartening tone. All our potential corporate sponsors pulled out after the release of Nishike. After months of meetings and presentations, below are their reasons for the sudden change of heart.

•     ‘Sauti Sol is now too out there’
•     ‘Sauti Sol has ceased  to be a brand that associates with family and Kenyan values.’
•     ‘Sauti Sol is too risky; they show great potential to break up, get into drugs or other vices that don’t represent       company values.’
•     ‘Sauti Sol is not Kenyan enough.’
•     ‘Sauti Sol has lost more fans than they have gained’”

For anyone else, they would bend over backwards to fit into their sponsors needs but not Sauti Sol.

Bien says, “We bid farewell to all corporates who have walked away from what we felt would be classic industry changing partnerships, Sauti Sol will continue haunting you by trending and setting trends for your consumers. To our fans, aluta continua. We will always count on you to be ambassadors of the new generation of epic thinkers. Our value will never decrease based on someone’s inability to see our worth.”

To Sauti sol, stick to your guns. Make your videos friskier, different ,riskier; remember “Only those who play win. Only those who risk win. History favors risk-takers and forgets the timid. ― Iveta Cherneva

Source:http://thetruebienaime.wordpress.com/