Juliani Releases His Long-Awaited Album. And it’s Cheap!

Celebrated artist Juliani has finally released his much awaited third album, Exponential Potential. Juliani marked the release of the 12-track album by conducting a signing session at the Orange Mega Shop (GPO) yesterday.

The telecommunication services provider will also help in distributing the album across the country exclusively through its 35 flagship outlets. The album is retailing at Ksh500.

“One of the biggest challenges in the music industry is the marketing and distribution of an album after a release,” said Juliani. “This partnership with Orange is therefore great for me since my fans will get to know where exactly they can get my album.”

Juliani will be conducted the album signing sessions with Orange T-Mall Shop lined up for June 28th. Other signings will be at Orange outlets in Thika, Nakuru, Eldoret, Kisumu and Mombasa.

Some of the songs in the album include MH370, Morio and Juliet, Masterpiece and Shuka Roho, in which he has featured LC, Mr. V, Thee MOG and Saint P.

The campaign will also employ heavy digital engagement via social media platforms, as the two entities seek to better engage with a key target niche – the youth. This is a population segment that is always connected to the Internet and one that accesses social media platforms, streams and downloads music videos through multiple smart devices.