The Main Reason Kenya’s Female Celebz Aren’t Taken Seriously!
Kenya’s female celebrities do not take themselves seriously. that is why they aren’t taken seriously. Actually, that is quite the blanket statement. Some do. Most don’t. Those that do, I can count on one hand.
And when I talk about taking themselves seriously, I’m taking about branding. so if you’re standing up in protest, take a seat! i don’t care if you have an morbidly obese sense of importance. Your brand is close to rubbish so you should sit down and learn a thing or two.
The two people I want to use as illustrations: Redsan and Nameless.
Redsan has been on a hiatus of sorts. he had been taking the Kenyan entertainment scene by storm and was blazing every track he was on then he decided to take a hiatus. But when I heard that he had dropped a new, I knew it would be an awesome Dancehall offering. And he didn’t fail me.
Redsan is the guy that you know will deliver on a Dancehall track. That is his brand; he delivers.
Nameless branded himself straight from the look to his music. Whenever you think of Nameless, the first thing you think of is his durag, sunglasses and kapuka. He successfully branded himself such that if you met him at the bank in a suit, you might not recognize him. If he flipped the script and decided to rap, you would think something horrible had happened and that is his way of dealing aye?
Kenyan female celebrities however do not seem to have mastered the art of branding. Avril flirted with the idea of being Kenya’s only bad girl but buckled quicker than I would if I tried lifting Madtraxx.
In a way, I find Kenyan female celebrities lazy. They are content with making peanuts! That’s why they do not make concerted efforts at branding then demanding the amount of money their brand commands.
How many Kenyan female celebrities take the time to tone their bodies? Sex appeal is a huge weapon in any female artist’s arsenal but they all let themselves go like some slip and slide! Mercy Myra still got it though!
But the rest? They look good for a year or two then fall off. Sad. When it comes to looks -strictly speaking matters branding- this is the most important ally a female celebrity has. That is why women who have no business singing can sing and we will not notice their horrible voice. But the plain Jane had better have an awesome voice! Just ask Adelle or Amy Winehouse.
After the looks, attitude is a close second. A woman who knows how to straddle the fine line between being a femme fatale and a *female canine* will have men and boys asking for more. That’s the difference between Rihanna and Miley Cyrus.
The thing about branding is that in terms of earning, it allows me to know which demograph you appeal to so I can know how much to pay you and you, how much to demand. what demograph does say Avril appeal to? Or Size 8?
Branding is an investment ladies. Ask yourself what pops into everyone’s mind when they think about you. If nothing does, you have your answer as to why you earn peanuts compared to your male colleagues!
