Meet The Guy Behind Money Lover, Fresh All Day, and Young Jeezy’s Way Too Gone.

I’m one of those guys who gets fascinated by every aspect of a song from songwriter, time signature, key, the singer’s voice range, the video producer sheesh!! It irks me until I find know!!

Well yesterday, I had the pleasure of introducing you to Nanjira’s new video. It became our biggest story, I kid you not, y’all clearly relish drama!! The one aspect I left out because it deserved a page spread of its own was the guy behind the camera. Andrew Macharia is cray. As is for real this guy on that eagle soar. Nanjira by the way, gave me a nice scoop, I’ll share that later. 

So I had to seek A. out, it was inevitable. This is what he shared with me. ‘I was in the studio with Blackman, and he was playing some of his new songs for me and “Walking” happen to be one of them. Soon as I heard it, I just knew this was one of those records I have to shoot. It was a very different sound from what we usually hear locally. And for me, I loved what the song was about. I wrote the treatment the next day and sent it over to Nanjira..”

Andy Macharia is a Kenyan American, 23yrs young. Hailing from Los Angeles CA, six months ago he packed his bags and moved to Kenya. While I’d describe him as a picasso of videos, he self effacingly calls himself a professional music video and commercial director. He went on to tell me that growing up, he wanted to be involved in film, but didn’t know how to go about it. At the ripe old age of 18, he moved to Los Angeles, got an internship with a production house, and met his mentor who turned him into a director per excellence.

Upon completion of his education, he stayed at that production house, and made his way up from a production assistant to director. That set him on destiny’s path,  handling commercials, brand content & music videos. As a director, he caressed huge projects from clients like Microsoft Bing, KIA etc It gets better….record companies such as Universal Music Group, Warner Bros & Sony Music also sought out his midas touch. Proffessionally, he has worked with American mainstays like Frankie j, Julian Write and Jasmine Villegas. He btw, shot Young Jeezy’s way too gone. *faints*

The interview shoulda ended here. It didn’t. He went on to tell me that in Africa, he’s worked with HardBlanc (Angola) Radio & Weasel and Navio (Uganda). What about Kenya you ask? He shot Bamboo’s 25flow, Sauti Sol’s money lover, Kanja’s paradise, K-Letta and Amina’s paint the town red as well as Camp Mulla’s Fresh all day. He is the man behind Rachel Marete’s I million bob video Kelele.  Quintessential.