Ghetto Radio Endorses Jubilee

While most media houses advertise for political campaigns with 30-second spots, banner advertisements and such, they tend to avoid giving the candidates mentions. However, Ghetto Radio are not of this opinion. Their hosts have recently been aggressively mentioning the Jubilee coalition during the shows in a promotional way. Mbusii, Kijana Pyenga Aliye Na Mapoz, can nowadays be heared talking about “Ku-make maisha yako ikuwe poa na Jubilee.” I’m finding all this a bit ironic, since Maji Maji, the owner of Ghetto Radio, recently accused Jubilee of stealing his ‘Unbwogable’ song for their campaigns.

 Ghetto Radio are not the only media house who have lent their support to a political party. Royal Media have blatantly declared their support for CORD/ODM, with their Managing Director S.K Macharia, even being on the CORD Committee.

What do you guys think of this behaviour? Should media personalities and media houses refrain from using their influence to steer electoral process, or should they be allowed to endorse whoever they want? Leave your interesting or creative responses in the comment section below: