Achieng Abura Says Why Some Artists Give Up On The Music Industry

Achieng Abura was on an interview with George Kariuki, and he asked her how she has managed to survive twenty years in the music industry.

She replied, “We have our moments, and there are times when the music industry BOOMS… and then it goes down. And so you have to be somebody who’s very well organised to survive it. One must be able to reinvent themselves. To be in the time. And that would be maybe why I’ve been able to continue for this long. I’ve seen many of my colleagues fall by the wayside, then they say, ‘ai, it’s enough!’

But for me, I still see so much more. Doors keep opening, so I know I’m on the right path.”

Wise words.

{youtube}nr950CgLcNc{/youtube}