This Might Just Be the Future of Albums in Kenya

One of the most interesting things that came out of Just-A-Band’s album launch last weekend is the revolutionary new albums. “This is the new album,” said Blinky Bill as he held up an ATM-style and sized card. “Believe it or not.”

Sorry For The Delay didn’t come in the traditional glass or cardboard casing hiding a disk and booklet. The album was sold as a card with the artwork on the front and a unique code at the back, which is keyed into the Just-A-Band site to download the full album, artwork and credits.

The service, fairly new in the country, is powered by an international company, DropCards. It has previously been used by musicians Lady GaGa, Ozzy Osbourne and Metallica, and even corporates like Disney, Universal and MTV among others.

Just-A-Band have proved to be innovative over how they have marketed their albums and they might have just started what might be the next form of distribution.