I’ve Figured Out What Ikechukwu Anoke Wants To Do In Kenya, And It’s Crazy

Ikechukwu Anoke, better known as “Ike” Is the Group CEO of M-Tech communications. M-Tech is a Nigerian company that makes solutions for mobile networks and such. He is also the man in charge of Taurus Musik. Taurus have been aggresively signing artists in multi-million shilling deals, but what is not clear is Taurus’s mission in the country. They have been operating under a veil of uncertainty, but I have finally figured out what Ike wants to do with Taurus Musik, and it is going to be big.

Have you ever wondered why Nigerian music blew up all of a sudden, and now there is so much of it on our airwaves all over?

Nigerian music blew up because Nigerians finally began setting up REAL record labels(note that production houses are not record labels). What is the function of a real record label? Their main function is to handle:

1. Scouting of artists

2. Financing production

3. Marketing and developing artists

4. Selling albums and booking concerts for an artist

Once you have all these things taken care of by the might of an entire company, that is when you can build mega stars like D’Banj and P-Square. A REAL record label is able to quickly scale the fame of an artist across Africa, and the world. Nigerians have been setting up record labels for the past few years, and that is why their music industry has blown up all of a sudden.

Ike wants to set up Kenya’s first real record label.

He has seen how record labels have worked in Nigeria and he wants to replicate their success here. I support him very hard on this, let me tell you why. The biggest problem with Kenyan entertainment right now is that all the building blocks are in place, but our artists are just missing that final push to international stardom. There is no one who can finance quick production of songs, brand an artist a certain way, market them and book for them entire world tours. If all these things are done, then Kenya can have it’s D’Banj or it’s P-Square. The one problem so far has been that:

Record labels take a TON of money to do well.

The capital you need to basically act as a financier of talent is enormous, but don’t worry, Ike has it. He is CEO of M-Tech.

Taurus Musik so far has had some success with Camp Mulla, but it remains to be seen whether this massive project of Ikechukwu Anoke will work out. I have my thoughts on how the strategy could be better. That’s a post for another day. For now, leave your interesting or creative responses in the comment section below: