Keko Signs with Sony Music Group

Sony Music Entertainment – Africa has signed another leading East African female rapper. Keko joins Xtatic as one of the labels newest signees.

Keko broke into the scene with her classic verse on Fallen Heroes with Don MC, SP, Davis and Mwanba Children’s Choir. She later achieved even greater popularity with her single, How We Do It. The track earned her a Channel O Music Video Award for Best East African video. She has also been named in the 2012 line-up in two categories for Make You Dance, which she did with Madtraxx.

Besides being a judge at the first East African finals of Nokia’s Don’t Break the Beat freestyle competition, she has endorsed Pepsi, Mountain Dew and done a synch with SuperSport Africa. The 25-year old femcee is already in studio recording the first of her albums under the deal. Like Xtatic, she is recording it in South Africa with The Fahrenheitz (and Classy Menace). The release date for the album is expected to be late 2012 or early 2013.

The Sony and ROCKSTAR4000 deal will see Keko join Xtatic and Rose Muhando on a recording deal and full services management deal ensuring she has an impact in Africa and the globe.

“Keko is a very talented full package star with a contemporary hip-hop sound, thrilling live performances, a look and feel that will captivate brands and we are truly energized to work with her” says Christine ‘Seven’ Mosha, Head of Talent and New Business for ROCKSTAR4000

“We are very excited to have Keko on the RCA roster, she is a highly talented and experienced rapper who brings a fresh take to the scene. We have a clear vision for Keko and believe that with this partnership we will take Keko to new heights that will broaden her fanbase and open up new markets for her,” says RCA Africa Director, Spiro Damaskinos.

Keko’s latest club hit, Make You Dance with Madtraxx has become a smash hit on radio stations and topping the charts across Africa. The video has also been on high rotation across leading music television channels such as Trace Urban International where it’s hitting its peak on both the Urban Hit 30 & Africa 10 charts also impacting on other shows like Sound City, Channel O & MTV Base Africa.

“I’m very excited to take my career to the next level with one of the biggest record labels in the world, this is a great opportunity for me and the Kekonians to embark on a new journey. I am very hardworking and I’m excited to be part of the Sony Music family of artists and it’s evident that we all share the same passion for music.” says Keko.