After Boosting Camp Mulla’s Career, M-Tech Now Wants To Get Into the SA Market
In an interview with a local magazine, M-Tech CEO Ikechukwu Anoke announced M-Tech’s plans to cross the border into South Africa.
“The company’s strategy is to develop and monetise talent,” he said. “We’re putting in money now and promoting the talent we’ve signed to another level. Look at where Camp Mulla is now. We’re focused on taking local music to the international scene, beyond the Kenyan frontiers. The problem with Kenyan musicians is that they don’t have financial input. So we invest heavily, do total re-branding,” Ike explained. He added that they are in talks with Universal Records to launch their South African artistes to the African Market.